Author: "Brown, Brian P." / Journal: industrial marketing management - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Brown, Brian P."' showing total 7 results

Start Over Author "Brown, Brian P." Journal industrial marketing management

7 results on '"Brown, Brian P."'

1. The benefits of meeting buyer privacy expectations across information, time, and space dimensions

Author: Swani, Kunal, Milne, George R., and Brown, Brian P.
Published: 2023
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2. The untapped potential of B2B advertising: A literature review and future agenda

Author: Swani, Kunal, Brown, Brian P., and Mudambi, Susan M.
Published: 2020
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3. Perceived globalness and localness in B2B brands: A co-branding perspective

Author: Mohan, Mayoor, Brown, Brian P., Sichtmann, Christina, and Schoefer, Klaus
Published: 2018
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4. What messages to post? Evaluating the popularity of social media communications in business versus consumer markets

Author: Swani, Kunal, Milne, George R., Brown, Brian P., Assaf, A. George, and Donthu, Naveen
Published: 2017
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5. Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications

Author: Swani, Kunal, Brown, Brian P., and Milne, George R.
Published: 2014
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6. What factors influence buying center brand sensitivity?

Author: Brown, Brian P., Zablah, Alex R., Bellenger, Danny N., and Donthu, Naveen
Published: 2012
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7. Introduction to the special issue: B2B advertising

Author: Brown, Brian P., primary, Swani, Kunal, additional, and Mudambi, Susan M., additional
Published: 2020
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