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The primary attention in considering the fact that the percentage of hazardous chemicals consumption is inversely proportionate to the quality of ecological potential as one of the basic principles of rural development, which has direct implications for the development of agritourism, the research into the consumption of hazardous chemicals covering the period from 2011 to 2015 in the Republic of Serbia in comparison to EU 28 was conducted. The research was focused on the consumption of hazardous chemicals by divisions of Classification of activities, the consumption of hazardous chemicals by toxicity classes (A-E), and the analysis of the hazardous chemicals consumption by regions in the Republic of Serbia. The results obtained reveal the consumption of all hazardous chemicals classes per capita in Serbia is significantly lower than in the EU, and that the share of the most toxic classes is lower. Additionally, the trend of hazardous chemicals consumption is decreasing in Serbia, and stagnates in the EU. Particularly low consumption is registered in Southern and Eastern region as well as Sumadia and Western region, pointing out at the potential of these regions for development of agritourism based on this fact.

Corporate social responsibility (CSR), as a widely accepted approach is often applied by the companies not only to create a social impact but also as a powerful tool to create the image of the company among customers and increase its visibility. In order to contrast the CSR concepts of leading companies in Serbia as a country in a long-lasting post-socialist transition with the consumers' expectations, search of web-based self-presentations of leading companies in Serbia and questionnaire among consumers were used in present research. Obtained results point out that self-presentation of CSR programs by the leading companies in Serbia is in collision with consumers' expectations in respect to both, presented CSR motives and emphasized CSR activities. Companies are mainly emphasizing performance-driven motives for CSR, while consumers rate higher the motives related to stakeholders and value-based motives. Environment protection is the only activity recognized with similar importance by the companies and by the consumers. Consumers' expectations are the highest in respect to stakeholders-related CSR including consumers, employees and suppliers, while the companies rarely emphasize these aspects of CSR. Oppositely, support for social issues and donations employed very frequently by the companies do not meet high consumers' expectations.

This paper examines the relevance of the function of demand for reserve money in the Republic of Serbia in the period from January 2002 to December 2015 (168 monthly observations). Our research showed positive and statistically significant coefficients for variables gross domestic product at constant prices and deposit interest rates. The model showed the expected and significant sign for inflation that is a negative correlation between inflation and demand for reserve money. The research results suggest that increase of expected inflation by 1%, with the other variables unchanged, will reduce demand for reserve money for 754 million RSD. The higher the expected inflation, the more pronounced is the recourse to real forms of assets.

Besides the media, the web presentations of the companies are one of the possible and widely applied means for communication of corporate social responsibility (CSR). For efficient CSR communication, good planning of the massages that will be presented to the public is of particular importance. It is additionally emphasized in the countries in the transition period where the social environment is burdened with numerous problems that result in pre­formed public mistrust towards companies. The extent and the results of public cognition of the company and creation of its identity and image are highly dependent from content of the web presentation but also of the manner of presentation and positioning of specific contents. Application of adequate slogans, can also highly contribute to the visibility of specific information. In order to review the way in which companies in Serbia present their CSR motives and activities, the web pages of leading companies in Serbia from the agro-business, public and financial sectors were analyzed and the practice of presentation of CSR to the public was reviewed. The similarities and differences in approach to CSR communication among analyzed sectors are outlined in the research results.