Search

Showing total 1 results

Refine your results

1 results

1. Zigging When They Zag: The Potential of Traditional Marketing Communication.

Author

POPHAL, LINDA

Subjects
*MARKETING, *ADVERTISING, *COMMUNICATION, *SOCIAL distancing, *BUSINESS planning, *COVID-19 pandemic
Abstract

The article discusses the potential of traditional marketing communication. According to Joe Karasin, head of growth marketing at CircleIt, has plans to try some traditional communication strategies during Q4 2022 and Q1 2023 by placing advertisements in nondigital publications and billboards. Tony Gilbert, communications officer at the nonprofit Masonic Medical Research Institute, tells that people respond positively to good old-fashioned paper letters.

Published
2022