The article focuses on SUPPLY CHAIN DISRUPTION. Topics discussed include COVID-19 has taken commodity prices and availability on a roller coaster ride that is only in the nascent stages of its journey; and the views of " Diana Haytko, professor and chairperson of the department of marketing and sup ply chain management at the East Carolina University College of Business, on it.
The article discusses the potential of traditional marketing communication. According to Joe Karasin, head of growth marketing at CircleIt, has plans to try some traditional communication strategies during Q4 2022 and Q1 2023 by placing advertisements in nondigital publications and billboards. Tony Gilbert, communications officer at the nonprofit Masonic Medical Research Institute, tells that people respond positively to good old-fashioned paper letters.
Published
2022
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