This article provides information on the fourth annual Software & Information Industry Association (SIIA) Information Industry Summit held in New York City on February 1 and 2, 2005. More than 350 people from a broad spectrum of technology experts, CEO, press members, entrepreneurs, and investors attended the summit. Under the umbrella of Connecting for Growth, the eight-session summit from the SIIA Content Division focused on the business trends, strategies, and challenges facing the industry, and how large companies such as America Online and entrepreneurs such as Bruce Murray plan on dealing with such change. The feedback from various industry sectors was good overall and provided a positive spin for continued growth in 2005. Content, branding, blogging, and online advertising were recurring topics at this summit. The phrase, content is king, was replayed in the discussions as panelists reviewed their specific game plans for using content in context. Times are changing, and company growth and survival relies on meeting the changing needs of the consumer. Opening keynote speaker journalist Michael Wolff hit a collective nerve with his portrayal of the industry's future. He discussed how control has been passed along to the consumer; how content brands have switched from the corporate to the personal; how blogs have lowered the value of information; and how players, including The Wall Street Journal (WSJ) and Consumer Reports, have lost their clout since the 1990s. Of course, Gordon Crovitz, president of electronic publishing for Dow Jones & Co., Inc., countered the claim with a detailed list of the online successes of WSJ and offered a forecast of company online revenues, which are expected to approach 30% in 2005.