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The article presents the views on two experts on the possibility of designing a personal industry-specific application and deploy it in a software as a service (SaaS) model. According to Steve Beda, executive vice president of Accuship, a spend-management service provider to the transportation industry, there are no major obstacles to building the application personally. Making sure that all parties fully agree on uptime performance, disaster recovery, monitoring and intrusion protection is important if one opts to share a service among partners and clients. Adam Gross, director of product marketing at Salesforce.com, has a different view. He says that a company cannot build a true SaaS application unless it invests a huge amount of money in creating a multi-tenant database that can support multiple customers on a single instance of the hardware, software and network stack.