We used Google Trends, an online platform that provides free access to search requests made on the online search engine Google, to obtain the relative search interest for "vitiligo" by state from January 1, 2004, to January 3, 2022. We fit linear regression models to predict Google search interest in vitiligo as a function of percent of non-white residents, controlling for population and median income. Social media has become increasingly prevalent in dermatology as a source of health-related information regarding skin conditions[1]; however, to our knowledge, there has not been a study evaluating the demographics of those searching for information on vitiligo online on a population level. [Extracted from the article]