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• Integration of blockchain characteristics into the collaborative carbon emission reduction game model of both the supply and demand sides of electricity is proposed to encompass source control and terminal suppression. • Blockchain is utilized to trace electricity types within the electricity market and to quantify the carbon emissions generated by the demand side of electricity. • By incorporating blockchain, users can actively engage in individual-level carbon trading to control and reduce carbon emissions. • Blockchain facilitates enhanced carbon emission reduction efforts by the power supply side. The task of carbon emission reduction is severe in the power industry in China under the national goal of "carbon peaking and carbon neutrality". The current carbon reduction is mainly based on supply side, but the effect is limited. To solve this problem, this paper proposed a coordinated supply–demand carbon emission reduction strategy based on blockchain technology. Based on the carbon emission reduction of complementary thermal power and renewable energy under the carbon trading mechanism of power supply side, users are made to participate in the individual level carbon trading mechanism with the help of blockchain technology, and the carbon emission reduction in power demand side is guided through the market mechanism, thus forming a supply–demand collaborative carbon emission reduction strategy of source side control and terminal inhibition. By analyzing the decision changes of both the supply and demand sides of electricity before and after the introduction of blockchain, quantifying the influence of blockchain on electricity quantity, electricity price and users' utility in turn, and establishing the personal carbon trading mechanism supported by blockchain, a game model of two-side interaction between supply and demand was constructed. The simulation results show that the collaborative carbon emission reduction strategy based on blockchain gives full play to the potential of carbon reduction in power demand side, and the personal carbon trading mechanism can better inhibit terminal carbon emissions, which is conducive to the deep carbon emission reduction of the power industry. [ABSTRACT FROM AUTHOR]