1. Piracy and Box Office Movie Revenues
- Author
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Jörg Claussen, Christian Peukert, Tobias Kretschmer, University of Zurich, and Peukert, Christian
- Subjects
Economics and Econometrics ,Natural experiment ,Strategy and Management ,Natural Experiment ,Economics, Econometrics and Finance (miscellaneous) ,2002 Economics and Econometrics ,2001 Economics, Econometrics and Finance (miscellaneous) ,Piracy ,10004 Department of Business Administration ,2202 Aerospace Engineering ,0502 economics and business ,1408 Strategy and Management ,Revenue ,2209 Industrial and Manufacturing Engineering ,050207 economics ,Enforcement ,1410 Industrial Relations ,050208 finance ,05 social sciences ,Differential (mechanical device) ,Advertising ,330 Economics ,Product (business) ,Identification (information) ,Movie Revenues ,Ask price ,Industrial relations ,Megaupload ,Business ,Externality - Abstract
In this paper we evaluate the heterogeneous effects of online copyright enforcement. We ask whether the unexpected shutdown of the popular file hosting platform Megaupload had a differential effect on box office revenues of wide-release vs. niche movies. Identification comes from a comparison of movies that were available on Megaupload to those that were not. We show that only movies that premiere in a relatively large number of theaters benefitted from the shutdown of Megaupload. The average effect, however, is negative. We provide suggestive evidence that this result is driven by information externalities. The idea is that online piracy acts as a mechanism to spread information about product characteristics across consumers with different valuations for the product. Our results question the effectiveness of blanket public anti-piracy policy, not only from a consumer perspective, but also from a producer perspective.
- Published
- 2017
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