1. Effects of information technology on supplier-customer cooperative relationships
- Author
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Ray V. Montagno, Sushil K. Sharma, Ramesh Dangol, and Thawatchai Jitpaiboon
- Subjects
Knowledge management ,business.industry ,Tacit knowledge ,Resource-based view ,Information technology ,Cooperative strategy ,Management Science and Operations Research ,Business and International Management ,business - Abstract
The benefits a firm can realise from establishing cooperative relationships with suppliers and customers have been documented, extensively. However, very little is known about what happens when a firm uses information technology to facilitate a cooperative relationship (IT-mode) with suppliers and customers, and when it uses face-to-face (socialisation). Results of this study suggest that a firm’s decision to either use IT or socialisation to facilitate its cooperative relationships with suppliers and buyers is contingent on the type of knowledge exchanged between cooperating partners. A firm uses IT to facilitate cooperative relationships when exchanging codified information, whereas tacit knowledge is exchanged through face-to-face interactions. This study suggests that the use of IT or socialisation to facilitate cooperative relationships is contingent on type of knowledge being exchanged.
- Published
- 2012
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