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The Wisconsin Green Party, a state affiliate of the US Green Party, is a third party in a two-party system. The US electoral system is not kind to third parties; 1949 was the last time a third party was represented in the US Congress, in the 2016 presidential election, just 1% of voters in Wisconsin voted for the Green Party candidate. Ethnographic fieldwork combined with in-depth interviews for this study finds that the policies and practices of the party may be inhibiting its efforts to grow support and improve its electoral standing. This paper details how the party operates in a narrow window of antiparty sentiment, with the emphasis on the intersection of their four core policy pillars, and party practices of 'being the message' serving to deter their two likeliest sources of new support; the logic of constituency representation given primacy over electoral competition. These issues, though currently acting as constraints on the party, potentially however also afford long-term opportunity for the party. [ABSTRACT FROM AUTHOR]

The Wisconsin Green Party, a state affiliate of the US Green Party, is a third party in a two-party system. The US electoral system is not kind to third parties; 1949 was the last time a third party was represented in the US Congress, in the 2016 presidential election, just 1% of voters in Wisconsin voted for the Green Party candidate. Ethnographic fieldwork combined with in-depth interviews for this study finds that the policies and practices of the party may be inhibiting its efforts to grow support and improve its electoral standing. This paper details how the party operates in a narrow window of antiparty sentiment, with the emphasis on the intersection of their four core policy pillars, and party practices of 'being the message' serving to deter their two likeliest sources of new support; the logic of constituency representation given primacy over electoral competition. These issues, though currently acting as constraints on the party, potentially however also afford long-term opportunity for the party. [ABSTRACT FROM AUTHOR]