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COVID-19 has necessitated innovation in many parts of our lives and qualitative research is no exception, as in-person qualitative data collection has been complicated by the constraints of social distancing and the prioritization of participants’ and researchers’ safety. Consequently, virtual methods have quickly gained traction. However, there is little research that comprehensively explores the range of practical, rigorous, and ethical considerations that arise when designing and engaging in virtual qualitative research. Addressing this gap, we examine the process of designing and conducting a virtual qualitative study, using specific examples from our case study of student homelessness in Houston, Texas that drew from semi-structured interviews and the analysis of over 50 documents. Garnering insights from Salmons’ Qualitative e-Research Framework (2016), and benefiting from 22 technical memos that documented our process, we profile the challenges we faced—and choices we made in response—as we designed and conducted our study. Our findings suggest that in practice, engaging in virtual qualitative research, particularly in the era of COVID-19, is a purposive exercise that requires thoughtful, careful analysis around a number of methodological challenges as well as ethical and equity-oriented questions. Our exploratory work has timely implications for qualitative scholars in the current COVID-19 context, but also showcases the potential to conduct high-quality, rigorous, ethical qualitative research in a virtual format, offering a glimmer of hope for more equitable qualitative research in contexts of crisis and beyond.