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Understanding the impact of Risk Tolerance and Brand Trust on Investment Decisions and Customer Engagement Behavior is imperative in today's competitive financial environment. This study investigates the direct and mediating effects of Risk Tolerance and Brand Trust on Investment Decisions and Customer Engagement Behavior. Utilizing a quantitative approach with a survey method, data were collected from 144 private customers of Bank BRI in East Java through random sampling techniques. Structural Equation Modeling (SEM) was employed for data analysis. The research reveals significant direct effects of Risk Tolerance and Brand Trust on Investment Decisions. Likewise, the direct effects of brand trust and investment decisions on customer engagement behaviour are significant. However, the influence of risk tolerance on customer engagement behaviour is not significant. These findings underscore the intricate dynamics of consumer behaviour in the financial sector. This study contributes to a deeper understanding of how risk perception and trust in the brand affect investment decisions and customer engagement behaviour, offering insights for strategic decision-making in the banking industry. [ABSTRACT FROM AUTHOR]

The aim of this paper is to find out whether there is a relationship between the intensity of using Tiktok, utilitarian value, hedonic value, and impulse buying. TikTok is a social commerce with a live shopping service that provides convenience in online shopping and allows direct interaction with sellers while browsing social media without switching applications. This study uses the stimulus-organism-response (SOR) theory, dividing the stimulus into internal and external factors. Internal factors include utilitarian value and hedonic value, while external factors are the intensity of use of the TikTok application. Respondents in this study are married women who use Tiktok. This research is causality research with a total sample of 120 respondents. The data collection method uses a questionnaire and is analyzed using SEM-PLS. The findings of this study indicate that the intensity of TikTok use significantly affects impulse purchases. However, utilitarian and hedonic values have no significant effect on impulse purchases. For the mediating effect, the impulse to buy impulsively mediates the relationship between the intensity of TikTok use and the hedonic value of impulse buying. However, it does not mediate the utilitarian value of impulse buying. [ABSTRACT FROM AUTHOR]

The gaming industry is rapidly evolving, as indicated by the increased market sales of virtual products. Genshin Impact has risen to prominence after receiving the best mobile game 2021 prize at a game awards event. In addition, Genshin Impact will be ranked third in the world mobile game revenue list in 2021. The existence of a community that supports the development of a game is the most important component that contributes to its success. This study aims to examine the effect of virtual communities on online repurchase intention with customer engagement as a mediating variable and achievement as a moderating variable. Respondents in this study were members of the Genshin Impact Indonesia community who had purchased virtual products more than once. This study collected 180 samples which were distributed through various social media platforms such as Facebook. The data in this study were analyzed using SEM-PLS through the SmartPLS. The results of this study indicate that all hypotheses are accepted except for the role of consumer engagement in mediating the effect of virtual communities on online repurchase intention. The community plays a role in providing means of interaction among members and giving information about the game. The results of this study suggest that game developers provide rewards to the community to encourage interest in playing and purchasing in-game items. [ABSTRACT FROM AUTHOR]

The property and housing business is a promising business opportunity. Deputy Chairperson of the REI (Real Estate Indonesia) DPP for foreign relations, Rusmin Lawin, is optimistic that in 2021 the property industry will return to normal and even tend to increase. An increase of about 7.45 percent compared to 2019. The objectives of this study are 1) to reveal the application of Islamic marketing to the marketing system carried out by Cordova Residence and Samawa Land housing; 2) to explore the implementation of Islamic marketing concepts consisting of honesty, leadership, tabligh, conveying, and smart in sales activities in Cordova Residence and Samawa Land housing at the stage of the contract agreement, the promised development process, to the warranty provided; and 3) to investigate the benefits perceived by consumers from the implementation of Islamic marketing strategies implemented by Cordova Residence and Samawa Land housing. The type or type of qualitative research used in this study is thematic analysis. The data collection technique used in this study is by using the method of observation, in-depth interviews and documentation. Qualitative research has criteria for data validity which is carried out by testing four criteria, namely the degree of trust or credibility, transferability, and confirmability. The technique used to analyze the data in this study is a descriptive technique or, more explicitly using, an interactive model. The strategies for implementing Islamic marketing in the marketing systems of Cordova Residence Housing and Samawa Land have similarities. Both are from an Islamic perspective, which adopts an Islamic home model, uses an Islamic payment system, and does not use the usury system (KPR). [ABSTRACT FROM AUTHOR]

This paper aims to examine the influence of entrepreneurial orientation on strategic alliance decisions between rural banks and financial technology with a case study on People's Credit Banks and Sharia People's Financing Banks in the Malang Financial Services Authority area. This research is quantitative research with data collection methods using questionnaire instruments as a tool to collect data. The study used saturated sampling or census techniques. The sample is a strategic decision maker in BPR and BPRS in the Malang Financial Services Authority (OJK Malang) area which includes Malang City, Malang Regency, Batu City, Pasuruan City, Pasuruan Regency, Probolinggo City and Probolinggo Regency. The results showed that Innovativeness, Proactiveness, and Risk-Taking had a significant and positive effect on strategic alliance decisions between rural banks - fintech companies. That is, the high or low level of Innovativeness, Proactiveness, and Risk-Taking affect the strength or not decisions of BPR's strategic alliance with Fintech. [ABSTRACT FROM AUTHOR]