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Mobility as a Service (MaaS) is an innovative concept, enabled by the ubiquitous availability of digital technologies. Many cities around the world envision MaaS as a way to improve sustainable transportation by reducing the use of fossil fuel-based transportation modes. However, MaaS may also trigger users of environmentally-friendly transportation modes to switch to less sustainable modes, such as taxi and ridesharing. The aim of this study is to explore how different bundling and pricing schemes of MaaS contribute to improving sustainable transportation. In order to analyze individuals' intended choice of MaaS, a stated portfolio choice experiment was developed. A mixed logit model is estimated to investigate the bundle of transportation modes individuals configure when subscribing to MaaS. We explore empirical issues such as which transportation modes they prefer to include in the bundle, and how pricing schemes affect the composition of the bundle. Furthermore, scenario analyses are conducted to assess the impact of pricing schemes on sustainable transportation. Results show that MaaS contributes to improving sustainable transportation in a non-linear manner as a function of decreasing monthly subscription fees and/or increasing length of the subscription. [ABSTRACT FROM AUTHOR]

Although there are several policies for promoting green vehicles, green vehicles have yet to penetrate the market to the extent desired. To attain the goal, a complete understanding of consumers’ preferences of green vehicles is essential. This paper proposes and specifies the fuel-type choice models among conventional gasoline vehicles, hybrid electric vehicles, plug-in hybrid electric vehicles, and electric vehicles by vehicle size using the stated preferences data collected in Seoul, Korea. The results highlight the need to accommodate the correlation between similar alternatives and the unobserved heterogeneity within the context of choosing a green vehicle. The choice probabilities of green vehicles are affected by the relative impacts of the vehicles’ attributes and socio-demographic variables, and both of these variables are affected by the sizes of the vehicles. For compact size and mid-size vehicles, the effects of operating costs were less than those of purchase prices; however, for the subcompact vehicles, the effects of operating cost were greater than those of purchase price. The parameter of operating costs was not statistically significant in the full-size model. With respect to electric vehicles, the availability of fuel stations would be more important in Seoul than in the U.S. These results can also be useful for policy makers in that they provide information about the impact of green vehicles’ attributes on the choice probabilities of green vehicles. [ABSTRACT FROM AUTHOR]

Most walking travel behavior research thus far has tested area-based neighborhood walkability, which is measured with meso-level urban form attributes. In need of micro-level walkability analyses that focus on individual travelers and their routes, we propose a route-oriented linear walkability concept named “path walkability.” It is defined and measured by 42 path walkability indicators that can collectively represent an individual traveler's micro-level walkability. A graphic measurement instrument for an objective and efficient on-field walkability measurement is developed. This study also sets the protocol for quantitatively integrating the walkability data measured at the segment level into path walkability indicators that are comparable at the route level. To test the applicability of the proposed path walkability, a pilot case study is conducted within a station area. A user survey is administered to collect transit users' access mode choices and walking routes to the station. The survey results help identify two groups of street segments: one used by regular walkers and the other selected by habitual auto users/occasional walkers. The routes chosen by the two groups are quantitatively and graphically compared for walkability. The analyses show a physically measurable and quantitatively comparable difference between the routes' walkability and suggest criteria for walking-conducive transit walkability for station users. Specific design recommendations for improving street-level micro-walkability for future transit-oriented developments (TODs) are added along with a future research agenda. [ABSTRACT FROM AUTHOR]

The public bike system (PBS) has been actively promoted worldwide for the last decade. This study tried to find out policy strategies for sustainable PBS implementation targeting on the city that is under consideration of introducing bike sharing scheme. For this, the authors considered some psychological factors that may make impacts on PBS user's attitudes and hypothesized especially that individual environmental concern refers to an attitude toward environmental issues, influence an increase of their perceived value of PBS. The Norm Activation Model (NAM) is used to measure the public's environmental concern incorporating norm activation. In addition, willingness to pay (WTP) method is adopted to investigate the value of PBS individuals. Structural equation modeling (SEM) revealed that environmental concern influenced people's perception of the value of PBS. Furthermore, the positive correlation between environmental concern and awareness of consequences on cycling is observed. The study verifies how people perceive the value of a bike sharing system and how often people using a bicycle are dependent on their environmental concern. In conclusion, authors discuss how PBS could be promoted sustainably by suggesting policy strategies to enhance the perceived value of PBS and to increase bicycle use. [ABSTRACT FROM AUTHOR]

A nested logit model predicting the probabilities of commuters choosing three different modes were constructed to test the effect of the Seoul bus reform. Some empirical findings include the following. First, the Seoul BRT system contributed to increases in the patronage of bus over subway within the BRT catchment area (BCA). Second, commuters working in the BCA are more likely to choose to commute by bus than are people living in the BCA, which indicates that high accessibility to the BRT strongly influences workers who commute to their jobs to ride the bus. Third, percentage changes in the odds of choosing bus over subway were higher than those of choosing bus or subway over automobile for both BCAs, implying that the accessibility to the BRT contributed to inducing commuters to favor bus over subway. [ABSTRACT FROM AUTHOR]

With increasing concerns about environmental and energy issues in many large Chinese cities, local authorities are introducing public bicycle schemes to promote the use of green transportation modes. This paper proposes a novel model for investigating the effects of the public bicycle schemes in a congested multi-modal road network with auto, bus, and public bicycle travel. The decision-making process of travelers regarding travel modes and route choices is assumed to follow a hierarchical choice structure. The effects of pollution emissions by motorized vehicles (i.e., autos and buses), crowding discomfort in buses, and riding fatigue on bicycles are considered in the proposed model. The multi-modal travel choice equilibrium problem is formulated as an equivalent variational inequality problem. The existence and uniqueness of the solution of the proposed model are examined. A heuristic solution algorithm that combines a diagonalization approach and the method of successive averages is adapted to solve the proposed model. A numerical example is given to illustrate the application of the proposed model and solution algorithm. Findings are reported on the effects of the public bicycle schemes and emission tax policy on the multi-modal transportation system. The optimal public bicycle rental price and emission tax for maximization of social welfare can also be determined by the proposed model. [ABSTRACT FROM PUBLISHER]