Search

Purpose The purpose of this paper is to present several opportunities that can emerge from using a multilevel approach to study the antecedents of export venture performance, and provide scholars with the conceptual and practical tools for developing multilevel models of export venture success.Design/methodology/approach Essay.Findings The paper shows the problems which scholars face if they continue to engage in using single venture data to test models that are inherently multilevel in nature.Research limitations/implications There may be a need to revisit previous works that utilize samples of single ventures to assess models of export venture performance that are implicitly multilevel.Practical implications This paper outlines the practical issues that researchers need to consider when conducting multilevel research in the export venture performance field.Originality/value This paper is the first to focus on the multilevel nature of the export venture performance construct. [ABSTRACT FROM AUTHOR]

Direct selling as a type of non-store retailing continues to increase internationally and in Australia in its use and popularity. One non-store retailing method, multilevel marketing or network marketing, has recently incurred a degree of consumer suspicion and negative perceptions. A study was developed to investigate consumer perceptions and concerns in New South Wales and Victoria. Consumers were surveyed to determine their perception of direct selling and its relationship to consumer purchasing decisions. Responses indicate consumers had a negative perception towards network marketing, while holding a low positive view of direct selling. There appears to be no influence of network marketing on consumer purchase decisions. [ABSTRACT FROM AUTHOR]