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Start Over Descriptor "Strategic alliances (Business) -- Comparative analysis" Journal international marketing review
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1. The influence of behavioural and organisational characteristics on the success of international strategic alliances

Author

Kauser, Saleema and Shaw, Vivienne

Subjects
Strategic alliances (Business) -- Methods, Strategic alliances (Business) -- Management, Strategic alliances (Business) -- Comparative analysis, Company business management, Banking, finance and accounting industries, Business, Business, international
Abstract

Behavior characteristics were found to significantly influence alliance performance. Success was linked to trust, commitment, communication and interdependence. However, organizational characteristics, such as control mechanisms and structure, had little influence on alliance success.

Published
2004

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