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Kari Polanyi Levitt has commented that her father's writing was met with a 'deafening silence' in England, a silence which she suggests is 'yet to be explained'. Given The Great Transformation was purposefully, situated in England Polanyi Levitt's point is an interesting one, and one which still deserves attention. But the last two decades have witnessed an intensification of interest in Karl Polanyi's methodological approach and theoretical insights, from England as well as elsewhere, and representing a range of disciplines. This raises a string of associated questions: interest from who? Why now? And how? Further we could ask: Does this new interest have the potential to redress the Polanyi Levitt charge without falling prey to an opposite one of misusing or abusing the Polanyi legacy? This paper contributes to the much larger agenda of examining in a serious way the usefulness and applicability of Polanyi's key ideas and methods, particularly as they apply to the burgeoning interest in markets and exchange within New Economic Sociology (NES). A sub-set of this agenda is to explore whether Polanyian insights provide a more nuanced and critical understanding of competitive processes and innovation than is currently available within Economics, Sociology or indeed Economic Sociology. [ABSTRACT FROM AUTHOR]