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This paper explores the strength of the academic foundations in building Brazil's country image. Over the past two decades we can observe a rapid development of country image research. From the literature, several conceptual frameworks are aligned to specific topics, for instance, country-oforigin, country brand models, among others. Specifically, focusing on Brazil's image research, this paper provides a systematic review of international articles published between 2001 and 2015. Additionally, most studies have examined Brazil's image from a 'tourism' perspective, followed by 'exports' mostly using quantitative methods. Therefore, this paper concludes that there is great potential for research about Brazil's image, providing an exciting opportunity to advance our knowledge on a wide-range of industries. By suggesting this, researchers could carry out further research regarding potential theoretical and methodological approaches aligned to several international markets. Furthermore, the outcomes can orientate new research alignments linked to Brazil's image and grounded in the context of the recent crises (e.g., economic, political, social and ethical). [ABSTRACT FROM AUTHOR]

Based on the concept of country equity, which has been adapted from the construct of brand equity to the specific case of country brands, this study aimed at empirically investigating the influence of country equity on the attitudes of foreign consumers towards a specific product category. The model developed by Pappu and Quester (2010), formed by five dimensions (country awareness, macro country image, micro country image, perceived quality and country loyalty) was combined with affective indicators from Häubl (1996). The proposed model was tested in a non durable products category, footwear. Results did not support the proposed dimensions. [ABSTRACT FROM AUTHOR]

This article seeks to understand how foreigners make their image about Brazil and investigates similarities and differences in this assessment. The paper presents the results of a survey of 4373 respondents of ten countries. The authors performed a factor analysis to identify the dimensions and assessment of each country followed by a discriminant analysis. The results indicate that Brazil has a slightly positive image in the sample studied. The affection dimension has the best evaluation, while the communication dimension is the worst, and eight statements have the highest discrimination on the image of Brazil. [ABSTRACT FROM AUTHOR]