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Currently, some Japanese women use a sanitary mask to hide their faces when not wearing makeup, perhaps because they believe that they are more attractive (or less ugly) when wearing a sanitary mask than when not wearing makeup. The present study examined the effect of wearing a sanitary mask on the perception of facial attractiveness. We manipulated the presence or absence of a mask in the main experiments or an occluder (e.g., notebook) in control experiments and asked participants to rate facial images. The results revealed that attractive faces wearing a sanitary mask were perceived as less attractive than the same faces without the mask, contrary to Japanese women's belief. This is the first study to demonstrate a new phenomenon, the sanitary-mask effect, in which observers underestimate the physical attractiveness of a mask-wearing face. Importantly, the pattern of the results of perceived attractiveness was substantially altered when a control object occluded the faces. This suggests that facial occlusion by a sanitary mask has a unique effect, due to occlusion and unhealthiness priming. [ABSTRACT FROM AUTHOR]

Abstract: When two visual targets are presented in rapid succession, perception of the second target is deteriorated if the temporal lag between the two targets is short (0–300 ms). This ‘attentional blink’ (AB) phenomenon has been believed to occur only when the second target is followed by a backward mask or when there is a task switching between two targets. The present study revealed another determining factor for the occurrence of the AB, the presence or absence of a distractor stream. Five experiments examined the effect of possible confounding factors in the extant literature and suggested that the mere presence of a distractor stream affects the processing of targets even when the observers tried to ignore them, resulting in a processing delay. This effect is discussed in a model of AB deficit in terms of decay of the second target's representation. [ABSTRACT FROM AUTHOR]