Search

Abstract. This research employs an Exploratory Sequential Design methodology to explore the import barriers that are confronted by importers of Pakistan and comprehend factors that significantly influence businesses performance. The investigation comprises two phases: qualitative and quantitative, at the end integration of both phases. During the initial phase of the qualitative research, in-depth interviews were used to investigate import barriers. The qualitative analysis was made easier by NVIVO 14, while SmartPLS was used in quantitative analysis. Word Cloud approach was used to identify and visualize the most prominent import barriers in the qualitative part of the research, where six major barriers were identified. This conceptual framework served as the foundation for the quantitative phase, where a survey questionnaire had been adapted from existing literature to identify the barriers that are significantly affecting the business performance. The results of the survey were evaluated using statistical methods. In the context of Pakistani imports, the results indicate that four out of the six constructs identified from the qualitative phase has significant influence on business performance. Overcoming these barriers is essential in order to improve the competitiveness of businesses that are involved in import activities and increase their profitability. The integration of qualitative data with quantitative data enables a thorough knowledge of import barriers and their potential impact on business performance. This study makes a significant contribution to the existing research by using a novel Exploratory Sequential Design, giving an in-depth perspective on import barriers in Pakistan, and presenting findings that can be put into action by policymakers, firms, and other stakeholders engaged in international trade. [ABSTRACT FROM AUTHOR]