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Developments of information and communication technologies have induced big changes in radio and television broadcasting. The transformations in production transmission and services brought the divide between traditional and new media. The passive audience of the previous era, now takes part in production process in many different ways. Moreover, new media environments shaped by new communication technologies can transmit audio-visual and textual data as a package to their users. Radio broadcasting providing only audio services and being limited with analog frequencies in such condition will either adapt to this change or lose its effectiveness. In our study, the change in the radio broadcasting area and developments causing this change are investigated in the new media era considered as a digital revolution. [ABSTRACT FROM AUTHOR]