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Start Over Descriptor "Experimental marketing" Journal journal of applied behavior analysis
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1. BRAND PLACEMENT AND CONSUMER CHOICE: AN IN-STORE EXPERIMENT.

Author

Sigurdsson, Valdimar, Saevarsson, Hugi, and Foxall, Gordon

Subjects
*CONSUMER preferences, *CONSUMER behavior, *COOKING with potatoes, *SOCIAL interaction, *INTERPERSONAL relations, *SOCIAL psychology research
Abstract

An in-store experiment was performed to investigate the effects of shelf placement (high, middle, low) on consumers' purchases of potato chips. Placement of potato chips on the middle shelf was associated with the highest percentage of purchases. The results confirm the importance of item placement as a factor in consumers' buying behavior. [ABSTRACT FROM AUTHOR]

Published
2009
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