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In this article, we question how new technological traits can penetrate cohesive social groups and spread. Based on ethnographic narratives and following studies in sociology, the hypothesis is that not only weak ties are important for linking otherwise unconnected groups and introducing new techniques but also that expertise is required. In order to test this hypothesis, we carried out a set of field experiments in northern India where the kiln has been adopted recently. Our goal was to measure the degree of expertise of the potters distributed between early and late adopters of the kiln. Our results are discussed in the light of oral interviews. Our conclusions suggest that expertise is a necessary, albeit not sufficient, condition for weak ties to act as bridges and thereby for new techniques to spread. As an example, they explain how turntables could have been adopted by potters from the northern Levant during the third millennium BC.

International audience; Ethnoarchaeology appears nowadays as a poorly formulated field. However, it could become a real science of reference for interpreting the past if it was focused upon well-founded cross-cultural correlates, linking material culture with static and dynamic phenomena. For this purpose, such correlates have to be studied in terms of explanatory mechanisms. Cross-cultural correlates correspond to those regularities where explanatory mechanisms invoke universals. These universals can be studied by reference to the theories found in the different disciplines they relate to and which are situated outside of the domain of archaeology. In the domain of technology, cross-cultural correlates cover a wide range of static and dynamic phenomena. They allow the archaeologist to interpret archaeological facts—for which there is not necessarily analogue—in terms of local historical scenario as well as cultural evolution. In this respect, it is shown that ethnoarchaeology, when following appropriate methodologies and focussing on the universals that underlie the diversity of archaeological facts, does provide the reference data needed to climb up in the pyramid of inferences that make up our interpretative constructs.