1. Business Infomediary Representations of Corporate Responsibility
- Author
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Veronica Liljander, Martin Fougère, Pia Polsa, and Meri-Maaria Frig
- Subjects
Economics and Econometrics ,business.industry ,05 social sciences ,Identity (social science) ,Public relations ,General Business, Management and Accounting ,Business environment ,Intermediary ,Arts and Humanities (miscellaneous) ,New business development ,0502 economics and business ,Business analysis ,Corporate social responsibility ,050211 marketing ,Business ,Business and International Management ,Business ethics ,Law ,050203 business & management ,Meaning (linguistics) - Abstract
Drawing on the recent discussion about the role information intermediaries (infomediaries) play in affecting corporate responsibility (CR) adoption, we analyze the representation of CR issues in a business infomediary distributed by a leading business organization. The explicit task of the business infomediary is to promote a competitive national business environment. This paper contributes to (1) research on CR, by providing new knowledge on the current CR discourse within the business community, and (2) research on infomediaries, by introducing a distinction between watchdog-oriented and business-oriented infomediaries. The findings show that the business infomediary promotes green practices and constructs a national business identity in terms of environmental business when responsible practices are voluntary. We argue that as business-oriented infomediaries shape the meaning of CR according to their own interests, signifiers that refer to the positive contributions of business become preferred in the articles.
- Published
- 2016
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