Author: "Pires, Guilherme" / Journal: journal of business research - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Pires, Guilherme"' showing total 4 results

Start Over Author "Pires, Guilherme" Journal journal of business research

4 results on '"Pires, Guilherme"'

1. A cross-cultural case study of consumers' communications about a new technological product

Author: Moro, Sérgio, Pires, Guilherme, Rita, Paulo, and Cortez, Paulo
Published: 2020
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2. A text mining and topic modelling perspective of ethnic marketing research

Author: Moro, Sérgio, Pires, Guilherme, Rita, Paulo, and Cortez, Paulo
Published: 2019
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3. Using service logic to redefine exchange in terms of customer and supplier participation

Author: Pires, Guilherme D., Dean, Alison, and Rehman, Muqqadas
Published: 2015
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4. Revisiting the substantiality criterion: From ethnic marketing to market segmentation

Author: Pires, Guilherme D., Stanton, John, and Stanton, Patricia
Published: 2011
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