Search

Purpose This viewpoint reviews the current golden age of corporate purpose and raises the question as to the efficacy of corporate purpose and contributions to social value. The author warns that in the context of global populism, decades of stagnant real wages may bring back the era of contentious capital/labor relations and fundamental questions about the capitalist system. Design/methodology/approach The viewpoint reflects on longer-term economic and social changes drawn from the literature and uses secondary sources on corporate purpose and the changing nature of work to suggest that corporations need to look at their corporate purpose efforts more critically. Findings The author finds that there is indeed a growing cause for concern in recent events that reflect new anger at income inequality and its root causes. Research limitations/implications As a viewpoint, the findings are, by definition, the author’s own interpretation of the forces at work in capital/labor relations and, therefore, largely subjective. Practical implications The corporations that are persuaded to take a more focused look at their wage and labor practices may reap significant reputational benefits in an increasingly contentious environment. Social implications Great upheavals cause great change, but also great suffering. If a movement to reframe capital/labor relations can take hold before the next abrupt caesura, much social conflict can be avoided. Originality/value While there is widespread discussion about new ideas such as the universal minimum, it is largely taking place in academia not in the policy space and less still inside corporations.

Purpose This paper aims to understand how emerging economy firms can use the growing emphasis on corporate social responsibility (CSR) and sustainability as an opportunity to drive corporate social innovations (CSIs) so as to create shared value and gain competitive advantage. Design/methodology/approach The paper applies a case study design. Building on in-depth interviews with company officials, document analysis and secondary sources, the paper presents a model of CSIs. Findings The case study presents evidence of how Agarwal Packers and Movers Limited – an Indian family managed business firm operating in the fragmented, unorganized and highly competitive household relocation segment of the Indian logistics industry – used socio-environmental sustainability challenges to drive CSIs. These innovations helped it to differentiate itself from competitors and gain competitive advantage, while creating shared value simultaneously. Practical implications Indian firms have been lagging behind on both sustainability/CSR and innovations. Driven by domestic regulatory requirements, as also the need to compete in a globalizing economy, emerging economy firms may strategize to integrate their sustainability agenda with innovations to influence both organizational and societal outcomes. Originality/value Firm innovations, even in advanced countries, have been driven by market triggers, with ideas internal to the firm. The paper contributes to the limited research on innovations in emerging economy firms and shows how they may “leapfrog” their growth pathways by systematically integrating their sustainability agenda with innovation activities.

Purpose This paper aims to discuss hybrid organizations whose business models blur the boundary between for-profit and nonprofit worlds. With the aim of understanding how hybrid organizations have developed commercially viable business models to create positive social and environmental change, the authors contend that hybrids are altering long-held business norms and conceptions of the role of the corporation in society. Building on an analysis of the most updated literature on hybrid organizations and with the use of case study approach, the purpose of this paper is to derive managerial lessons that traditional businesses may apply to innovate their business models. Design/methodology/approach This paper has a practical focus to help organizations to develop successful business strategies and design innovative business models. It applies emerging thinking on hybrid business models to provide new insights and ideas on the use of business models as tools for innovating and delivering value. To comply with this, first, the authors discuss the distinctive characteristics of hybrids and the hybrid business model through a concise but comprehensive review of all the literature on hybrid organization, which is still very recent. Second, we relied on a short case study that introduces information technology and digital innovation as the premises of the emergence of a new hybrid business model that adds additional elements to traditional business managers on how to learn from hybrid organizations’ avenues to innovate their business models. Findings In this paper, the authors aimed to shed light on the management of any organization or initiative that aims to embrace multiple and competing yet potentially synergistic goals, as is increasingly the case in modern corporations. Spotting hidden complementarities of antagonistic assets can be arduous, time-consuming, costly and risky, but businesses driven by innovation may want to keep a close eye on the expanding hybrid sector as a source of future entrepreneurial opportunities. To this regard, hybrid social ventures have the potential to shed light on ways to innovate traditional business models. The essence of studying hybrids is that firms may learn how to innovate their business models in ways that go beyond current conceptualizations, making their mission profitable, rather than making profit their only mission! The research design (literature analysis and case study) allowed the authors to disentangle different innovative business models that hybrids suggest highlight strengths and weaknesses of such business models, understand strategies and capabilities associated with hybrids and transpose all these lessons learned to traditional business managers who constantly struggle for innovation. Research limitations/implications The main implication is that hybrid organizations may serve as incubators for new practices that can gain scale and impact by infusion into existing corporations. The authors can assist to a process of “hybridization” of incumbent firms, pushing the boundaries of corporate sustainability efforts toward strategies in which profit and social purpose share more equal footing. Practical implications Firms interested in benefiting from antagonistic assets that can have a dramatic impact on their business model innovation may want to consider some lessons: firms can attempt to build antagonistic assets into their mission, asking themselves what activities they can undertake with the potential to create (or erode) social, environmental and economic value and how these activities might be mediated by the context/environment in which they operate; they can partner with hybrids to benefit from them and absorb competencies from them, so to increase their likelihood to generate value-creating activities and to impact on wider range of stakeholders, including funders, partners, beneficiaries and communities; they can mimic hybrids on how to innovate their business model through the use of the “deliberate resource misfit” dynamic capability, mitigating negative impacts and trade-offs and maximizing positive value spillovers, both for the firms themselves and for the community. Social implications Sharing know-how with hybrids opens up to ways to innovate business models, and hybrids are much more open to sharing lessons and encouraging others to copy their approaches in a genuine open innovation approach. Originality/value The main lesson businesses can take away from studying hybrids is that antagonistic assets – and not only profitable complementary ones, as the resource-based view would suggest – do not have to be a burden on profits. Hybrids ground their strategy first and foremost on their beneficiaries, thus dealing with a bundle of antagonistic assets. The primary objective of hybrids is thus to find imaginative ways of generating profits from their given resources rather than acquiring the resources that generate the highest profit. Profit is the ultimate goal of traditional businesses’ mission, but by making profit their only mission, firms risk missing out on the hidden opportunities latent in antagonistic assets. Learning from hybrids about how to align profits and societal impact may be a driver of long-term competitive advantage.

Purpose This paper aims to suggest the framework of shared management, which comprises six major principles. These principles indicate that essential strategy guidelines of firms have been transformed. Design/methodology/approach This is a conceptual paper, which draws on recent management innovations and transformations of management practices. Thus, the paper builds on prior academic and practitioner contributions. Findings Management recently has become more SHARED, i.e. sustainable, holistic, analytical, relational, entrepreneurial and dynamic. Each of these principles covers one central dimension of management that has recently been affected by a new logic of sharing. Real-life examples of selected companies are given, and many other firms’ managerial challenges in applying and profiting from these principles are described. Originality/value The six principles indicate that the idea of sharing applies to multiple facets of management, which challenge conventional strategy wisdom. They play a particularly important role in a sharing economy, which involves the collaborative production and consumption of goods and services by multiple persons and organizations. Altogether, the principles provide the basis for the shared management framework, which may serve as a step toward an up-to-date picture and realistic guideline for today’s management in many organizations.

Purpose – This paper aims to challenge corporate theories such as creating shared value (CSV) as to how they account for company water use given that water risk is ultimately not an efficiency challenge. In exploring CSV and the management of shared resources, there are limitations to the value of CSV (as currently framed) as a response strategy to water risks. For almost all businesses, water challenges involve complex social and environmental considerations “beyond efficiency”. Water stewardship is also an evolving framework, yet at its core implies an awareness and willingness to seek collaboration on business water-related risk across the value chain and to go beyond efficiency. Design/methodology/approach – How does CSV stack-up against the experiences of companies at the leading edge of water risk and engagement in real-world contexts? Can CSV theory provide companies with enough guidance to navigate water management challenges and address complex risks to create shared outcomes, given that CSV does not engage the personal values or responses that are crucial to long-term water management? Especially considering that the boundaries between personal values, collective societal values and societal needs are all blurred. To fully address these questions, it is necessary to assess the extent to which CSV has internalized water stewardship initiatives or understood and drawn from water resource challenges and responses. Recent research states that the corporate sustainability is currently disconnected from the wider debate of pressing issues such as climate change and resource depletion. This research suggests that the business sustainability literature is entrenched in debates that draw very little from the ecology or environmental sciences literature, producing little in the way of interdisciplinary rigor (Linnenluecke and Griffiths, 2013). They conclude that business theory almost always focuses on understanding variables that can be subjected to direct managerial and shareholder concern, omitting challenging policy environments, with the net result that theoretical models can appear to serve more effectively than is the actual case. Findings – In its entirety, the sentiment of CSV is sensible – if society fails, so does business. The financial crisis provides an example of the symbiosis between corporate performance and social well-being: and of the obligations faced by businesses and the government to confirm that business behaves in ways which advance the public and private good. The objective is not to look at CSV in its entirety, but rather to focus on its representation of water use, delving deeper into what CSV means for this specific and unique resource. Originality/value – A unique view of the intersection of CSV and water stewardship with recommendations for alignment.

In the aftermath of financial scandals, much good work is being done on the procedures that frame corporate governance. However, to achieve a quantum leap in the effectiveness of the board of directors, the focus should now shift from the procedures that frame corporate governance to what happens within this frame, namely to the process of corporate governance. To transform this process, the author shows how the concept of business value can help the board understand where, how and how much value is created throughout the business flow.