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An increasing number of corporations are adapting their strategies to include projects aimed at achieving United Nations' Sustainable Development Goals. Nonetheless, the implementation of these projects revives a fifty-year old question about the impact of sustainable activity on corporate financial performance and sustainability outcomes. This paper proposes the analysis of the Switching Costs of sustainable projects as a way to identify areas of improvement for corporate strategies, thus responding to the urgent need for models and assessment tools able to achieve financial and sustainability objectives as claimed by both practice and academia. A conceptual framework relating the Switching Costs of sustainable projects to sustainability and corporate financial performance has been developed and applied in this research to a case-study company, Walmart Mexico and Central America. This paper addresses the challenge of recognising, collecting and gauging the effect of the changes, particularly those of an intangible nature, generated by the sustainable projects. Image 109514 • Addressing corporate challenges of Sustainable Development Goals-oriented projects. • Achieving the dual strategic objective of sustainability and financial performance. • Switching cost analysis is able to reveal the intangible effects of changes. • A conceptual framework and an assessment tool for strategy improvement are developed. • The new analytical approach is applied to a 'best-in-class' case company. [ABSTRACT FROM AUTHOR]