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To achieve its carbon peak and neutrality targets, China is in need of balancing environmental and economic sustainability; In addition, whether environmental regulations can gain economic dividends while protecting the environment is particularly important. Based on the data of A-share listed companies in Shanghai and Shenzhen from 2012 to 2021, this study takes China's environmental fee-to-tax as a quasi-natural experiment, and adopts the difference-in-difference-in-differences model to evaluate the impact of environmental tax on enterprises' total factor productivity (ETFP). The results show that the environmental fee-to-tax significantly hinders the growth of ETFP. Further, this negative impact mainly stems from the fact that the reform prompts enterprises to choose strategic innovation and conduct greenwashing behavior. Furthermore, when considering enterprises' heterogeneity, we find that enterprises with large scale, high investment efficiency, state ownership, high market competitiveness and located in western regions are more resistant to policy shocks. This paper provides reliable empirical evidence and useful policy implications for further formulating environmental tax policies to accomplish the "win-win" goal for both the environment and the economy. [ABSTRACT FROM AUTHOR]