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Under the restriction of carbon neutral and carbon peak, the development of green building has become the strategic demand of most countries in the world. Despite the rapid development of green building in China, there are still some problems, such as insufficient market development force under the government's leadership, emphasizing design and neglecting operation. In order to realize high-quality synergistic development of green building market, this paper constructs a new synergistic development framework of green building market, establishes a tripartite evolutionary game model including local governments, developers and consumers, uses the analysis tool of evolutionary game theory and synergistic theory to explore the unilateral ESS and the system ESS of green building market. In order to verify the model, this paper adopts a case study method, takes a residential building project in Tianjin, China which has awarded a three-star mark in green building design evaluation as an example for numerical simulation, discusses the influence of government guidance on the system evolution trajectory, demonstrates the interactive process of stakeholders' behavior, and finds out the key factors affecting the system equilibrium strategy. The result shows that (1) the means of government guidance will affect the speed and result of system evolution; (2) the strategy of stakeholders depends on the comparison of costs and benefits; (3) the probability of ideal events is positively correlated with the economic benefits and negatively correlated with incremental cost of green building. This study can provide theoretical guidance for local governments, developers and consumers to make scientific decisions, and provide practical enlightenment for government to play a more active role in green building market. [ABSTRACT FROM AUTHOR]

In a shopping mall, it's a common phenomenon that brands enter and exit. Studying the brand's entry and connection in the mall's ecological chain is an important factor in judging whether the brand can develop sustainably in the mall. Based on the analysis of 724,685 consumers' consumption data from one International Shopping Center in Shanghai, China, this paper conducts the social network analysis, builds a brand network map, and examines brand connection through visual analysis and cohesion subgroup analysis. Empirical results indicate that brand awareness, product category, brand positioning, and consumer characteristics are the major factors that influence brand connection. The sensitivity analysis is further conducted based on the singular value decomposition (SVD). Furthermore, these four factors have a positive impact on the sustainable development of the brand after entering and a mathematical model is established to determine whether a brand should be settled in a certain shopping mall. This research is the first to study the factors affecting the sustainable development of brands in the shopping mall ecological chain. Using big data technology to provide brand selection guidance for shopping malls from a micro perspective. [ABSTRACT FROM AUTHOR]