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Industrial ecology is presented in the literature as both a policy tool and an academic theory. This paper discusses a voluntary certification scheme adopted by the regional government of Tuscany (Italy) as a policy tool to disseminate the concepts of industrial ecology. The approval of a regional regulation represents the first adoption in European environmental and industrial policies of a voluntary tool aimed at stimulating the creation and dissemination of eco-industrial parks. This new certification method is analysed by focusing on the prevention of pollution. The criteria required to obtain the qualification, and the roles and responsibilities of all the actors involved are outlined. Finally, the strengths and weaknesses of the certification scheme are highlighted and the Italian standard compared with the national standard issued in China by the State Environmental Protection Administration. The findings contribute to the discussion of policy measures aimed at disseminating the concepts of Industrial Ecology including a tool based on voluntary co-operation and third-party certifications. [ABSTRACT FROM AUTHOR]