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Emerging industries and technologies are made up of objective, practical requirements and ideas that encompass broad hopes for what future newness might enable. The bioeconomy is one such emerging industry. Its recent evolution has involved a complicated and dynamic mix of promises, reality checks and subsequent ambivalences. This article frames and investigates the emerging algae-based bioplastics industry as one niche within this broader system envisaged for social, technological, economic, political and ecological change. As such, our paper presents two categories of knowledge that in practice interrelate: 1) specific and practical recommendations that can assist a future algal-based bioplastics industry to develop in Australia in ways that are conscious of socio-ecological and socio-cultural dimensions, and 2) critical extensions that go beyond the attributes of newness, impact, suddenness and universality often emphasised in both popular and scientific research into emerging green technologies. In particular, our analysis highlights the importance of specific temporal, tonal and spatial factors when framing the contextual factors associated emerging industries, technologies and the different pathways for change they might help support. • Pathways and enabling factors for a algal-based bioplastics industry in regional Australia are presented. • The 'social idea' of the bioeconomy is analysed with reference to algal-based bioplastics. • The algal-based bioplastics industry is contextualised in relation to transition pathways literatureon the bioeconomy. • Themes and recommendations are synthesised from literature review and semi-structured interviews. [ABSTRACT FROM AUTHOR]