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The rise in environmental awareness and personal well-being has led to a shift in menstrual product preferences. This research, focusing on women from India, utilizes a mixed-methods approach underpinned by the Push-Pull-Mooring (PPM) framework to investigate the transition from sanitary napkins to menstrual cups. Data from 894 menstrual product users from India were analyzed utilizing PLS-SEM. The study found that health concerns and perceived costs were significant push factors, while minimalism and environmental considerations acted as pull factors. However, social stigma and perceived complexity served as mooring factors. This study extends its practicality to product manufacturers, marketers, and health educators, providing actionable strategies to promote menstrual cups with the aim of surmounting prevailing hindrances. The outcomes underscore the importance of this transition in supporting Sustainable Development Goals (SDGs) — particularly SDG 3 (Good Health and Well-being), SDG 5 (Gender Equality), and SDG 12 (Responsible Consumption and Production) — thereby underlining its contribution to the environmental sustainability narrative and cleaner production ethos. • This pioneering study utilizes the Push-Pull-Mooring (PPM) theory and a mixed-method approach to investigate the switch from traditional sanitary napkins to menstrual cups. • Pull factors, including health concerns and perceived cost-effectiveness, are found to be influential in attracting users to menstrual cups. • Users are driven away from traditional sanitary products by push factors such as environmental considerations and a desire for minimalism. • The switch, however, is impeded by mooring factors like social stigma and perceived complexity in using menstrual cups. [ABSTRACT FROM AUTHOR]

Despite several research evaluating the connection between sustainability and the bottom line of firms, the existing research is inconclusive. In addition, most studies focus on multinational firms based in the United States or Europe, while research in the context of emerging economies is scant. This paper endeavours to investigate the strength of the association between Environment, Social and Governance (ESG) disclosure scores and the financial performance of 272 Indian firms listed on National Stock Exchange for the period 2015 to 2021 by employing panel data regression techniques. The results indicate that organisations having better ESG performance outperform their industry peers financially and are valued more by the market. Moreover, the data indicates that financial markets for lenders consider ESG disclosure when determining creditworthiness. In accordance with this, businesses can examine their operations and become more aligned with eco-friendly methods. Even though ESG disclosure appears to be associated with improved financial success, this is not the case across all industries and during COVID-19 pandemic. This study is relevant due to the growing significance of sustainability and the role of emerging nations in international commerce. It helps managers prioritize resource allocations to ESG-related activities that may affect financial performance differently across industry sectors, thus adding to the literature on the financial effects of ESG disclosures, particularly industry-specific aspects. This research represents a pioneering effort by assessing the impact of ESG disclosure on the profitability, market value, and cost of financing of Indian firms using both aggregation and disaggregation methods. [ABSTRACT FROM AUTHOR]

As the world struggles to cope with the pressing matters of global warming, rising temperature, and environmental degradation, the need for sustainable practices has become more urgent than ever for individuals and other establishments. Organizations across industries recognize the importance of adopting sustainable practices, not only to meet societal expectations but also to achieve long-term success. This research paper studies the influence of sustainable marketing on customer loyalty, focusing on the consumer electronics sector in India. A mixed-methods approach incorporating descriptive and causal research methods was used; with data collected from 302 participants from India's capital, Delhi and its nearby regions. Structural equation modeling was employed to establish multivariate relationships and Smart PLS 4 was used to analyze the data. The results suggest that sustainable marketing practices positively influence brand image and loyalty. Additionally, brand image acts as an intermediary between sustainable marketing and customer loyalty. These results provide valuable insights for managers aimed at fostering customer loyalty through sustainable practices, particularly in the consumer electronics sector. [ABSTRACT FROM AUTHOR]