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Agricultural production in China is mainly decentralized, small in size, and involved by independent single households. Farmers are the main implementers of soil erosion control projects. Their willingness and abilities, which are crucial to the effectiveness of these projects, are closely related to their social networks. However, the relationship between farmers' social networks and soil erosion control remains unclear. Hengxi, a typical village in Jiangxi Province, China, was used as a case study. Traditional- and new-type of farmers' social networks were built according to the planting structures based on survey data. The results showed that both types of networks had the characteristics of small-world network and scale-free network. The ability to obtain and dispense information was the significant distinction between the two networks. The dealer was an influential key node in both networks. The government agencies were key nodes in the new-type network but not in the traditional-type network, which made it difficult for traditional farmers to obtain indispensable information about soil erosion control. The characteristics of farmers and their corresponding networks had significant influences on their awareness of soil erosion. Soil erosion management projects could be deployed smoothly by the key farmers and government agencies in the new-type social network, but difficultly in the traditional-type social network. To improve the effectiveness of soil erosion control projects, cooperation with dealers is important for government agencies. • Characteristics of farmers' social networks are distinct based on planting structure. • Information diffusion is more efficient in new-type social network. • Betweenness centrality affects farmers' awareness of soil and water conservation. • Government agencies should undertake proper roles in traditional-type social network. [ABSTRACT FROM AUTHOR]