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This article examines the moderating influence of environmental consciousness and recycling intentions on green purchase behavior (GPB) in an emerging economy. Through this study, we attempt to significantly contribute to the existing body of knowledge on green marketing by ascertaining the role of those ethical constructs, on GPB. A hypo-deductive research design was adopted and a theoretical model was conceptualized by linking the moderating effects of environmental consciousness and recycling intentions to GPB. To collect the data for the study, a self-administered questionnaire was run with 312 consumers from India. The data were analyzed for assessment of the measurement and structural models via structural equation modeling. The findings indicate that environmental consciousness and recycling intentions significantly moderate the impact of perceived consumer effectiveness (PCE) and willingness to be environmentally friendly (WEF) on GPB. The study offers managerial insights for green marketers to operate in fast growing emerging markets. The present study is significant as it is the first of its kind which links the moderating effects of environmental consciousness and recycling intentions in light of the theory of planned behavior (TPB) on GPB in such a context. [ABSTRACT FROM AUTHOR]

Microfinance has been addressed as a mechanism to increase financial access to the poor as one of the sustainable development goals. Accordingly, a more comprehensive understanding of the determinant factors of microfinance sustainability is necessary to implement further these financial institutions in rural areas. This research seeks to develop sustainability microfinance models and policy formulation to alleviate poverty in rural communities in East Sumba. We collect the data by distributing questionnaires to 148 stakeholders of the Tapa Walla Badi microfinance group in Mbatakapidu and the Rinjung Pahamu microfinance group in Wangga village. Focus group discussions in those locations supplement the data from the questionnaires. The endogenous and mediating variables of this study are microfinance sustainability and governance factors, respectively. Meanwhile, the exogenous variables are social, economic, and environmental factors. We then quantitatively analyze the data by using structural equation modeling (SEM) through the analysis of moment structures (AMOS). The findings show the mediating role of governance factors in microfinance sustainability. To do so, the MFIs need to maintain their positive attitudes towards the environment and implement green practices to achieve sustainability. The last but not least, this study provides empirical evidence regarding the level of adaptation of small-scale MFIs to green MFIs. Thus, the transformation process towards a green MFI can survive in the long-run through good governance support. The MFIs can oversee the process by initiating green practices and launching environment-based loan products. • There is a mediating role of governance factors in microfinance sustainability. • Strong governance is needed to oversee the transformation process towards green MFIs. • There is a level of adaptation of small-scale MFIs to green MFIs. • MFIs seize opportunities by changing MFI practices that are pro-climate. • The MFIs need to launch an environmentally oriented loan. [ABSTRACT FROM AUTHOR]

This study primarily assesses a conceptual model that links green logistics management practices with social, environmental, market and financial performances to examine its capability in achieving sustainable performance. The study examines the direct influence of green logistics management practices on environmental, social, market and financial performances. Further, the mediating effects of environmental performance, social performance and market performance between green logistics management practices and financial performance are examined. The study uses dataset gathered from 240 firms across three industries (entertainment, manufacturing and logistics) using structured questionnaires. The structural equation modelling partial least square (Smartpls software 3.2.8) is used to simultaneously test both the direct and indirect relationships between the variables. The results indicate that green logistics management practices has significant positive influence on environmental performance while it insignificantly influences social, market and financial performances. Besides, environmental performance mediates green logistics management practices and financial, social and market performances, while social performance fails to mediate the influence of both green logistics management practices and environmental performance on financial performance. This study expands literature by obtaining the results for the conceptual model and dealing with the implication from the Ghanaian perspective, which is a lower middle-income economy to strike a balance between knowledge. The study reveals that the adoption of green logistics management practices has little influence on improving the social welfare and health of the society and employees while it improves financial performance through environmental and market performances. Image 1 • Green logistics management practices promote environmental sustainability. • Green logistics management practices do not have significant influence on financial performance in the medium term. • Green logistics practices do not have substantial influence on social performance of firms. • Firms are required to adopt green practice that are effective in solving environmental problems in order to advance their market performance. • Green logistics management practices promote cleaner production leading to efficient production. [ABSTRACT FROM AUTHOR]