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Past research shows that democracy is valued more in affluent societies with challenging climate than in other societies. Building on this finding, the present study examines how the amount of institutional and value support for cultural pluralism in a society is related to its climate and level of innovation performance. Cultural pluralism is defined as the societal condition in which minority groups within a society can maintain their distinctive cultural identities, values, and practices provided that they are consistent with the laws and values of the wider society. Institutions and values that support cultural pluralism include political democracy, tolerance for uncertainty, prioritization of secular-rational values, and openness to foreign cultures. I hypothesize that institutional and value support for cultural pluralism is stronger in societies with more challenging climate and higher innovation performance. I tested this hypothesis using society-level measures of harshness of climatic condition and innovation performance as predictors. The results showed that in societies with demanding climate and high innovation performance, their citizens tend to support democracy, are more tolerant of uncertainty, prioritize secular-rational values, and take more leisure trips outside of their home country. These results illustrate that innovation, through its moderation effect on climate, predicts the amount of institutional and value support for cultural pluralism, highlighting the reciprocal effects of culture and innovation.

This special issue enriches the study of creativity and innovation as a cultural and social process. Authors of nine articles jointly contribute to a nuanced and systematical inquiry into the cultural perspective of creativity. Their topics of investigation include lay conceptions of creativity in different cultures, different natures and manifestations of creativity and innovation, the influence of cultural values, norms, and multiculturalism on creativity, and the dialogical coevolvement between culture and creativity. The collection of articles in this issue presents cutting-edge evidence and lays the groundwork for an active dialogue about integrating the study of culture and creativity.

Results from a field experiment conducted in Guangzhou, China, show that Chinese consumers react more negatively to culture-mixed products after shopping (vs. simply entering) in a high-status Chinese store ( Exception). This effect was absent among Chinese consumers who shopped (vs. simply entered) in a high-status European store, a low-status European store, or a lower status Chinese store. The effect was also absent among Western shoppers. We argue that the Exception effect among Chinese consumers emerges due to heightened perceptions of the rising status of China—which might increase the positivity of Chinese identity and hence prompt a rejection of foreign cultural influences.