In this paper, I examine the emergence of discourses on the indigenous during the postrevolutionary period in México (1920–1940), focusing on the Lake Pátzcuaro region, an iconic national landscape, and an indigenous region in central west México. Understood in terms of practice, this paper uses landscape as a lens to examine questions of identity, discourse, and power, emphasising its relational, constructed nature. It focuses on the set of discursive practices known as indigenismo. The central idea posed in this paper is that although postrevolutionary indigenismo served as a tool for governance, it also provided a language for the indigenous people to articulate their demands, enabling the articulation of indigenous identities. [ABSTRACT FROM AUTHOR]