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Your search keyword '"Schulz-Hardt, Stefan"' showing total 3 results
Start Over Author "Schulz-Hardt, Stefan" Journal journal of economic psychology
3 results on '"Schulz-Hardt, Stefan"'

2. The influence of price trend expectations on price trend perceptions: Why the Euro seems to make life more expensive?

Author

Greitemeyer, Tobias, Schulz-Hardt, Stefan, Frey, Dieter, and Traut-Mattaausch, Eva

Subjects
Prices -- Forecasts and trends, Prices -- Analysis, Euro (Currency) -- Usage, Market trend/market analysis, Euro currency transition, Advertising, marketing and public relations, Economics, Psychology and mental health
Abstract

A study investigating the influence of initial expectations of rising prices on price trend judgments, even in the presence of unequivocal contrary evidence, is presented. The prices of two menus, one priced in German Marks and the other in Euros are considered.

Published
2005

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