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Whilst the existence of global climate change is no longer seriously contested and most governments are seeking to adopt appropriate responses, the rate of engagement with these measures is slow. Top-down policies and reliance on market mechanisms are failing to produce the reductions in energy demand and shifts away from fossil fuel reliance that are required. This paper outlines an example of a research programme that seeks to deliver more rapid change. It focuses on the potential for carbon emission reduction in a deprived community in South Yorkshire, UK, and reports on an approach that could be replicated elsewhere. The method includes estimation of baseline energy demand, energy efficiency potential and renewable energy resource assessment as a precursor to action. An innovative community-based energy service company is described and the benefits of a community-based bottom-up approach to carbon reduction are outlined. [ABSTRACT FROM AUTHOR]