1. FoodSwitch and use of crowdsourcing to inform nutrient databases
- Author
-
Bruce Neal and Elizabeth Dunford
- Subjects
0301 basic medicine ,Government ,030109 nutrition & dietetics ,Database ,business.industry ,media_common.quotation_subject ,Saturated fat ,Public policy ,computer.software_genre ,Crowdsourcing ,Barcode ,law.invention ,03 medical and health sciences ,law ,Food choice ,Quality (business) ,Business ,China ,computer ,Food Science ,media_common - Abstract
Poor diet is now associated with ill health in most countries. Better food choices can be supported by quality labelling. The FoodSwitch app was designed to show consumers at-a-glance nutritional information while supporting the collation of data to drive industry improvements and government policy. By scanning the barcode using a smartphone’s camera, FoodSwitch presents an overall nutritional profile of foods to the consumer, and suggests similar healthier alternative products. A crowd-sourcing function was built into FoodSwitch to allow users to send in photos of missing items. FoodSwitch has >700,000 downloads to date, and has been launched in Australia, the United Kingdom (UK), New Zealand, South Africa, China and India, with the United States (US) planned for 2017. Crowd-sourcing has resulted in 1 million photos of new food items contributed by users, equating to >100,000 new products being added to the database. A version for hypertension (SaltSwitch), and celiac disease (GlutenSwitch) and filters for sugar, saturated fat and energy have been launched. International interest in technologies supporting FoodSwitch has identified the system as a new method for tracking the global food supply. The huge volume of data crowd-sourced is enabling improvements to the broader food environment by holding industry and government to account for their performance.
- Published
- 2017
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