Search

Your search keyword '"Onyango, Benjamin"' showing total 2 results
Start Over Author "Onyango, Benjamin" Journal journal of food products marketing
2 results on '"Onyango, Benjamin"'

2. An Analysis of Demographic Characteristics of Consumers Who Read Grocery Brochures Regularly and Those Who Are Willing to Switch Supermarkets to Buy Advertised Specials.

Author

Govindasarny, Ramu, Kumaraswamy, Anicharn, Puduri, Venkata, and Onyango, Benjamin

Subjects
ADVERTISING, PAMPHLETS, GROCERY industry, FOOD industry, CONSUMERS, FOOD
Abstract

This study analyzed the influence of demographic and behavioral characteristics on the likelihood of a consumer to read food advertisements in grocery brochures and the likelihood of a consumer to shop at more than one store to purchase advertised specials. The results show that 73% and 46% of respondents read food advertisements and shop at multiple stores to purchase advertised specials, respectively. Additionally, attainment of a two-year and above college education and readership of product-ingredient labels influenced reading of food advertisements and shopping at more than one food store to buy advertised specials. [ABSTRACT FROM AUTHOR]

Published
2007
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results