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The tourism sector is a sector that consists of enterprises that serve in more than one sub-sector. In addition to enterprises such as food and beverage enterprises, travel and transportation enterprises, tour organization enterprises, entertainment enterprises operating in this sector, accommodation enterprises also operate. It is possible to state that accommodation enterprises are the enterprises that make the biggest contribution to the tourism sector. Accommodation enterprises are service enterprises that generally offer food and beverage, sports, culture and entertainment services as well as providing accommodation services to their customers. It is very important to analyze and evaluate the financial status and activity results of accommodation services in order to manage the activities in a good way and to ensure the continuity of the enterprises. At this point, analysis with the ratio method can be considered as an important tool in measuring the financial performance of accommodation enterprises. The aim of this study is to analyze the financial performance of accommodation enterprises by the ratio method. For this purpose, sector balance sheets published on the official website of the Central Bank of the Republic of Turkey were obtained and financial performance analysis was carried out using the ratio method and the results were evaluated. [ABSTRACT FROM AUTHOR]

Today, businesses need to increase their quality levels, provide diversity in products and services, create cost advantage and get more professional services. By making use of outsourcing, companies are both saving resources and shrinking in structure, and are able to concentrate on what they know best. Nowadays, there are many alternatives that can be used as outsourcing. Businesses should decide which of these alternatives will be evaluated. The ability to decide quickly under different circumstances is a very important issue that we have always faced. A number of methods can be used when making choices from the alternatives. Criteria are needed to compare alternatives. The decision-making problem in which there are multiple criteria is called the multi-criteria decision-making problem. In this study, the importance of the criteria that the accommodation company operating in Alanya has in the selection of external resources is determined with the Best-Worst Method and it is aimed to determine the most suitable external source for the accommodation operation by ARAS Method. [ABSTRACT FROM AUTHOR]

In this study, the evaluation of the financial performance of the tourism sector in Turkey have been studied using ratio analysis and TOPSIS analysis. For this purpose, financial structure, activity and profitability ratios have been studied in terms of the assessment of the situationusing the tourism sector liquidity ratios using average data of Central Bank of the Republic of Turkey for the years 1996-2016. TOPSIS analysis was performed with these data. While evaluating the effects of the analysis, the economic crises of the years 1999, 2000 and 2001 and the reflections of the 2008 global economic crisis on the sector were examined. In this context, the results were obtained that the results were not achieved in terms of the ratios of liquidity and financial structure of the sector and the results of activity and profitability. It shows that the negative impact of the 2008 global economic crisis on the sector was in 2009. According to TOPSIS analysis, it can be seen that the crises in the years 1999, 2000, 2001,2008 did not affect the sector negatively. Despite the economic crisis in 2001, it was the year in which the sector performed best. According to TOPSIS analysis, performance was best for the first three years 2001, 2011, 1999. From the data obtained, it is seen that the sector is positively reflected in the performance results of the successful crisis management in crisis years. [ABSTRACT FROM AUTHOR]

Competition today is experienced in the employment market as well; in order to attract the talented employees to the stablishment and to be a much liked and most preferred employer. Developing brand awareness is important for a sustainable strategic advantage. It is thought that; being considered as a "wonderful place" to work by the current and potential employees has a big importance of positive psychological capital in making an employer brand. The aim of this study; done in the accommodation field of tourism sector is; to make presentation of the formation of contious employers'brand in the accommodation field of tourism sector and to point out the relation of this formation with positive psychological capital, which is believed to have impact on the issue. It is a research, done in order to specify the current situation with the relational scanning method. Done in Antalya province among 768 five star hotel employees, the counclusion is, self - sufficiency, optimism and hope; wich are components of brand awareness formation has positive supplementary effect in making this formation. [ABSTRACT FROM AUTHOR]

The success of the marketing communications method oriented towards the tourism sector is closely related to service production efficiency. Service efficiency analyses are highly significant with regards to marketing, publicity and public relations activities. Marketing executives and employees have to structure their styles of action, future plans and marketing strategies accordingly. Especially in units with output deficiency, marketing, publicity and public relations activities must be reviewed and customer oriented activities must be concentrated upon in order to develop alternative strategies. Efficiency, a concept the significance of which is constantly increasing in contemporary business management approach, is one of the topics that the marketing communications executives working in the lodging sector-which holds a significant portion in the tourism industry-pay a lot of attention. This study emphasizes the significance of efficiency in service production and service efficiency measurement analyses with regards to marketing communications activities. Using a performance measurement method-data envelopment analysis- the relative service production activities of ski hotels and lodging businesses active in Turkey is examined. In light of the findings, the hindering or inefficient service units of these lodging businesses were identified, and recommendations were made following an interpretation of the findings from the marketing communications point of view. [ABSTRACT FROM AUTHOR]