1. Establishing Grey Criteria Similarity Measures for Multi-criteria Recommender Systems.
- Author
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Yi-Chung Hu, Yu-Jing Chiu, and Jung-Fa Tsai
- Subjects
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WEBSITES , *ONLINE shopping , *SHOPPING , *ELECTRONIC commerce , *ELECTRONIC services - Abstract
Recommendation methods are becoming more and more important for the online shopping websites. The development of multi-criteria recommender systems such as initiator recommendation according to customers 'preferences have been a noteworthy decision problem. Also, it is interesting to study how to design initiator recommender systems for group-buying. Whereas grey relational analysis (GRA) is a useful technique that can assess the relationships among patterns, this study presents an aggregation-function-based method by using the proposed grey criterion similarity. The proposed similarity measure reveals that the greater the strength of the relationship of one user with another one for a criterion, the greater criterion similarity of the former to the latter Besides, the aggregation-function-based method can be used to predict unknown overall ratings by using the proposed criterion similarity to estimate multi-criteria ratings. Experimental results on a group-buying website have demonstrated that the generalization ability of the aggregation-function-based method using the proposed grey criterion similarity performs well in comparison to that using other criterion similarities. [ABSTRACT FROM AUTHOR]
- Published
- 2018