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The COVID-19 pandemic changed how short-term relationship and marriage education (RME) reached participants for events such as the Utah Marriage Celebration Conference. This article examines participant-perceived relationship knowledge from an annual marriage conference that began prior to the pandemic and has continued through the disruption (from 2015 through 2022). Results indicate this short-duration marriage conference does improve participant-perceived knowledge across years [t(2381) = 59.84, p = .001]. Further, results indicate that online participants rate their perceived relationship knowledge as higher than in-person participants at both pre [F(1, 2752) = 153.0, p = .001] and post [F(7, 2594) = 25.14, p = .001]. Results also indicate differences in perceived knowledge by participant age, replicating previous results from this specific program. While participants may desire the ease and convenience of online learning, results suggest that a mixed modality yields the best learning outcomes for participants. Suggestions and recommendations for future short-term RME are provided as it continues to be necessary to navigate post-pandemic educational environments.

This brief report outlines a risk assessment conducted at Utah State University (USU) Extension in 2023. The report provides a discussion on the need, value, and use of risk assessments. It also presents an adaptable methodological framework for conducting risk assessments in Extension and an overview of the risk assessment results. Results show the highest risk to USU Extension is related to recruitment and retention of employees, while other noteworthy risks include internal conflicts and low employee morale. The results of the risk assessment will be used to inform strategic planning in Extension. We recommend periodic risk assessments to ensure Extension has the organizational capacity to develop and deliver relevant and impactful programs.

A content analysis of 63 land-grant Extension university websites was conducted to examine the promotion of trauma-informed care (TIC) through the sharing of resources, providing instructive webinars and/or in-person events, and offering comprehensive programs. While many Extension universities are sharing resources, only nine universities (14%) featured robust TIC Extension programs, and 40% shared no TIC information. Additionally, we found no indication of internal education programs across the universities on adverse childhood experiences (ACEs) and TIC practices for Extension faculty and staff. These findings highlight opportunities to increase efforts with the public as well as internally within Extension.

Employee potential and development are critical, and training has been identified as a way to create high-performing work cultures and high-potential employees. The purpose of this study was to understand how Extension employees perceive their self-leadership as impacting their transfer of training after they participate in professional development. The study aims to answer the following research question, “How do Extension professionals describe their experiences of transfer of training as influenced by their perceptions of their self-leadership? The methodological approach used for this research was the case study. Data collection methods included a questionnaire, interviews, and document review. A semi-structured interview protocol was used, and explanation building was used for this purpose. Through the coding of data, three themes and 12 subthemes emerged. Findings revealed that while they were specifically not aware of the strategies of self-leadership, participants did use some of the strategies naturally, found success when using the strategies as they related to transfer, and firmly believe Extension faculty need to learn more about self-leadership and the strategies to support transfer and their overall role.

Strong health literacy skills empower people to make informed health decisions, especially those with chronic health conditions striving for positive health outcomes. Half of all people living in Maryland report having at least one chronic disease. Research examining the health literacy of Marylanders is limited. This paper reports how establishing a baseline for health literacy levels of Marylanders can identify major factors affecting the health literacy skills of Extension audiences and lays the important groundwork to develop Extension programs and explore the best delivery methods tailored to the needs of subpopulations. Using the Newest Vital Sign, a validated tool that uses the Nutrition Facts label for measuring health literacy, a cross-sectional study surveyed 636 people living in 23 counties and Baltimore City. The tool was adapted to include the new Nutrition Facts label (effective 2020). Results indicated education (p < .001), race (p < .001), and gender (p = .02) were strongly associated with an individual’s health literacy. Extension educators should not make assumptions that the health information they provide is easily understood. Further, they should explore the best approaches to assess the health literacy skills of their target audiences to ensure that information is clearly communicated and can be used to make informed health decisions.

Family and Consumer Sciences (FCS) and Extension professionals need to understand the lived experience of poverty because it affects every aspect of an individual’s life. Poverty is related to inadequate nutrition and food insecurity, lack of access to health care, insufficient child care, unsafe neighborhoods, lack of affordable housing, under-resourced schools, and a lower quality of life. Attitudes toward poverty vary widely among Americans and can be categorized as either internal/individual attributions (e.g., laziness, welfare dependency, etc.) or systemic/structural attributions (e.g., unemployment, inflation, etc.). Individuals holding internal attributions toward poverty are more likely to have negative feelings toward impoverished individuals. As such, efforts to educate FCS college students, Extension agents, and all Americans on the day-to-day reality of those in poverty are important. Extension-sponsored Community Action Poverty Simulation (CAPS) programs are effective in changing participants’ attitudes toward poverty. This research used Reflexive Thematic Analysis to analyze 56 reflection papers written by college students enrolled in a family resource management course. Three themes emerged from the research: (a) empathy, (b) a turn from internal attributions, and (c) systematic attributions. This research has implications for Extension and FCS professionals offering CAPS programming in higher education settings.

COVID-19 has caused a shift in Extension educators’ daily routines and a transition to virtual programming. This case study analyzed time logs and interview data of Extension educators hired by Utah State University to facilitate fatherhood education programming. Comparison data indicate less time was spent teaching and traveling while more time was spent managing technology and marketing, following restrictions imposed by COVID-19. Educators recommended that aspiring educators should be made aware of expectations for virtual teaching. They also stressed that supervisors should look for these skills and technological competence in future hiring. Implications for best practices for future programming are discussed.

With a limited body of literature examining residents’ preferences for Extension topic areas, this brief report examined the educational interests of Utah residents. It explores opportunities for future programming based on residents’ preferences for topic areas and their information-seeking behaviors. Data were gathered from Utah residents in May 2021 via an online Qualtrics survey (n = 668). Results showed the topics of highest interest to Utah residents were strengthening family relationships, emergency preparedness, mental health, food storage, and healthy couples’ relationships. Residents’ information-seeking behaviors were somewhat consistent with their interests; residents searched most frequently for information on mental health, strengthening family relationships, nutrition education, financial planning, and healthy couples’ relationships. Extension organizations are encouraged to learn more about residents’ interests and participation preferences to recruit and retain participants, given changing societal trends.

While there is a growing body of scholarship on the experiences of LGBTQ+ youth in school and community settings, less is known about Latinx LGBTQ+ youth specifically. In response, this phenomenological study examined the experiences of eight Latinx LGBTQ+ youth relative to school and community belonging, with a specific focus on urban environments, using intersectionality and minority stress frameworks, and Lee and Robbins’ operational definition of belongingness. Three overarching themes emerged from the data: (a) navigating challenges, (b) the importance of an inclusive climate, and (c) thriving through adversity. Further, authenticity was identified as an additional indicator of belonging among Latinx LGBTQ+ youth. This article reviews the study’s findings, explores implications for Extension research and practice, and suggests strategies for educators and youth-serving professionals.

With new technology, constant change, uncertainty, and virtual teams, getting things done at work is tougher and more complex than ever. Finding your place amid the collaboration revolution working with everyone across silos and various platforms can feel like we are in a no-win cycle in urban Extension environments. However, there is always the indispensable go-to person, or in our case organization—urban Extension, that thrives on many working relationships, maintains a positive attitude of service, demonstrates creativity and tenacity, and strives to get the right things done. This review will share information on how urban Extension professionals can continue to behave differently, building up influence with others by not trying to do everything for everybody but by doing the right things at the right times for the right reasons.

This examination of the literature explored the limited empirical data available regarding the networks formed between Cooperative Extension (Extension), local partners, and faith-based organizations (FBOs) within metropolitan areas. With FBOs being central to rural towns, as well as urban neighborhoods, Extension must consider engaging with these essential community resources as a means to broaden its reach and serve a wider audience. Not only are these entities underutilized, despite the abundance of human and social capital they provide, but they too are often in need of what Extension has to offer. This article will examine the history of collaborations between urban FBOs and Extension. In addition, the authors will look at how applying the principles of past successes to current problems could potentially enrich urban societies. The authors suggest meaningful ways in which Extension can serve in a capacity that is beneficial but not imposing on moral and/or spiritual beliefs and serve as allies with faith-based organizations to reach and aid new and/or underserved clientele.

Julian Price used his inherited wealth to revitalize downtown Asheville, North Carolina. This documentary review reflects on his passion for community, and the concepts he believed would bring the city back from decay. Some of those same community development practices are successfully used across the country by Extension professionals to assist urban communities in revitalization. Examples of Extension programs and techniques are provided throughout this review about an inspiring documentary about a man looking for purpose and finding it by transforming a troubled downtown with his generosity.

In urban areas, the communities are as diverse as the issues, and different educational and engagement strategies must be deployed to support urban Extension clientele. Urban communities must connect with and feel a sense of “belonging” with Extension–this connection can strengthen Extension’s presence and value proposition to urban constituents. This study found that although Extension was engaged in efforts to support belonging, its efforts were hampered by a lack of collaboration and commitment to supporting a system-wide effort to change the culture. Intentionality, emotional intelligence, and dialogue were presented as strategies to foster a sense of belonging for Extension personnel and clientele. If the tools provided are used to implement strategies leading to belonging, Extension may evolve further as a high-performing, inclusive, accountable, and equitable workplace that is responsive, representative, and relevant to an urban clientele.

The Cooperative Extension System translates research to practice and “brings the University to the people” throughout the U.S. However, the system suffers from program duplication and is challenged to scale-out effective programs. One program, Dining with Diabetes (DWD), stands out for its dissemination to multiple states. DWD is a community-based program aimed at improving diabetes management, nutrition, and physical activity behaviors. DWD was coordinated through a national working group and implemented by state Extension systems. A pragmatic, quasi-experimental study was conducted to determine the effectiveness of the national coordination model and the overall impact of DWD. Four states reported data representing 355 DWD participants. Significant differences were found in diabetes management behaviors and knowledge from pre to post- program. However, there were challenges with data analysis due to state differences in data management. We detail the transition from one state to a national workgroup, strengths and challenges of the national model, and implications for other Extension programs.

The purpose of this study was to explore the social networks and interactions between urban producers in Arkansas through a social network analysis. Using a mixed-methods approach, the current study collected data about participants’ social network interactions and methods of seeking information for urban farming. Results indicated how and where participants preferred to obtain information, peer-to-peer interactions within the network, and key players or opinion leaders in the network. The methods used in the current study may serve as an example of social network articulation for populations without a formal network to assist with outreach to communities potentially underserved by Extension.

Substance use disorder (SUD) is one of the most detrimental health, social, and economic problems in the United States. Limited studies suggest providing tailored nutrition education during SUD treatment correlates with positive recovery outcomes. The University of Kentucky Nutrition Education Program conducted two focus group sessions to explore and determine educators’ instructional and programmatic needs who deliver nutrition education to clients in substance use recovery throughout Kentucky. The study team identified four emerging themes and several subthemes related to Nutrition Education Program educators working with clientele in recovery. The four emerging themes included: (1) current experiences working with the audience, (2) relevant components in the current curriculum, (3) suggested new and expanded resources for future curriculum, and (4) guidance to assistants new to the audience. Our research findings contribute to the development of new programmatic materials that are better suited to meet clients’ needs in recovery and ultimately improve SUD recovery outcomes. With increased knowledge on this emerging research topic, the University of Kentucky Nutrition Education Program will directly benefit Kentucky residents who suffer from SUD and experience its detrimental social and health implications.

While Extension communication units have seen success in implementing brand strategies to raise awareness of Extension, the public value and need for Extension programming continue to be misunderstood. College students have the potential to ensure the future of Extension is viable. To expose undergraduate students to the brand and value of Extension, a public relations seminar was developed and delivered by a state Extension specialist to 95 students enrolled in an agricultural technical writing course at a land-grant university. The seminar served as a treatment in the quasi-experimental design, which included information about the land-grant mission, Extension resources, and potential careers related to Extension. Findings revealed that the public relations seminar had a significant impact on the students’ awareness and value of Extension and their consideration of Extension as a career. Implications from this study support strategic public relations having a positive, short-term impact on students’ perceptions of Extension. While future research should explore the long-term impacts of public relations on students’ perceptions of Extension, it is recommended that Extension professionals and agricultural communicators implement public relations activities targeting undergraduate students and use brand advocates, like Extension specialists, to elevate the brand.

We surveyed Agriculture and Natural Resources Extension staff across the USDA North-Central Region about aquaculture programming. Overall, 47%, 35%, and 15% of respondents indicated that stakeholders had contacted them about aquaponics, finfish aquaculture, and shrimp aquaculture, respectively. Approximately 8% of respondents indicated that they offered aquaculture or aquaponics programming; 45% and 55% indicated that they did not offer aquaculture and aquaponics programming, respectively, but were interested in offering it. These results indicate that there is interest in increasing Extension capacity in fish farming either by hiring new staff or through train-the-trainer models.

This paper describes the development of a faculty liaison position created to increase collaboration between Extension and other university units and provides original research assessing the programmatic outcome. An assessment of initial collaborations was done, and a survey was given to university faculty to assess their impressions of Extension at the start of the position and after four years. The position provided a significant increase in collaborative projects and reported collaboration, and reported perceptions of Extension improved, while the ability to define the terms Extension and land-grant did not change. Suggestions for improving upon such a position are made.

A brand is an organization’s link to its audiences. When the audience is asked to participate in building a brand culture, they are more likely to hold a favorable attitude toward the brand and be loyal to the brand long term. The purpose of this study was to understand the UF/IFAS Extension brand’s image from the perspective of the brand’s stakeholders, specifically focusing on brand awareness, audience groups, and potential future obstacles for the brand. A series of six online focus groups were conducted during the spring/summer of 2021 using Zoom. Major themes identified were a public knowledge gap related to Extension and agriculture, the focus of UF/IFAS Extension was (too) broad, agriculture was not valued in the state, and a disconnect existed between the public and Extension and agriculture. Results confirm the complexity of branding an organization when efforts need to highlight products, such as programming, and services, such as soil sampling, while also embodying unseen values and culture associated with the brand. Results from this study can be used to improve the UF/IFAS Extension brand through increased marketing, determining appropriate focus and communicating that focus, and continuing to engage stakeholders in the co-creation of branding.

Programming which promotes healthy aging may be lacking in states where nutrition and health interventions are directed earlier in life. Due to Maryland’s increasing aging population, a team of 10 University of Maryland Extension Family and Consumer Sciences educators received permission to adapt and implement the Iowa Department of Public Health’s, in partnership with the Iowa Department of Human Services and Department on Aging, Fresh Conversations program to fit the needs of Maryland’s older adults. The purpose of this manuscript is not to discuss research findings but rather to share our challenges, successes, and recommendations for adapting and implementing another state’s multi-session program to meet the needs of individual states’ communities. Specifically, we discovered communicating with partnering sites, offering food tastings, accommodating various food cultures/traditions, following the original program design, and efficiently collecting data or programmatic form responses needed careful consideration. Despite the challenges we encountered, we expanded our national and state partnerships; reached 2,836 educational contacts across the state; and developed a detailed planning, implementation, and evaluation protocol and training, which is being used as a template for other statewide program efforts.

Cooperative Extension strives to provide agricultural producers with non-formal educational opportunities designed to positively impact agriculture (NIFA, 2021). Therefore, a team of Extension professionals at the University of Nebraska – Lincoln developed and facilitate an ongoing professional development program designed to enhance the engagement of agricultural producers in farm management, especially in the areas of input use efficiency and profitability. Andragogy was used as the framework to help ensure the Testing Agricultural Performance Solutions (TAPS) program provided agricultural producers with non-formal education that aligned with andragogical principles. Knowles (1980) refers to andragogy as the “art and science of helping adults learn” (p. 45) and his assumptions of andragogy include: 1) Learner’s need to know, 2) Self-Concept of the learner, 3) Prior experience of the learner, 4) Readiness to learn, 5) Orientation to learning, and 6) Motivation to learn (Knowles, 1998, as cited in Knowles et al., 2015, p. 6). The TAPS program uses the assumptions of andragogy (Knowles, 1998, as cited in Knowles et al., 2015) to provide a common platform for experiential and peer-to-peer learning that includes the involvement of university researchers, extension specialists, and industry personnel.

This study was motivated by a desire to develop strategic guidelines tailored to solve the unique problems small, rural retailers face in today’s competitive retail environment. Because there is limited understanding of the actual experience of rural retailers’ operations and experiences, it was necessary to explore and accurately capture the experience from participants’ perspectives. The objective of the study was to provide an in-depth understanding of the rural small retailer’s perceptions of the business environment, merchandising strategies, challenges, and opportunities. In-depth interviews were conducted with eight small business owners from a rural county in Minnesota. A criterion-based sampling approach was used to recruit the participants from a variety of business types. Five emergent themes were identified: localism, experiential retailing, niche market, awareness, and marketing strategies. These themes provided a deeper understanding of the actual experience that rural retailers face in today’s competitive retail landscape. Extension educators can use these findings to help educate retailers about future best business practices and develop tailored technical support programs catered to the retailer’s specific industry needs.

Mississippi residents (n = 404) were surveyed to determine how The Food Factor brand viewership impacted their behavior and behavioral intention. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, and healthy lifestyles. A researcher-developed instrument was used to collect information about behavior and behavioral intent, as well as perceptions of The Food Factor using Qualtrics from a representative sample. Respondents were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency and their nutrition-related behaviors and behavioral intention to create a behavioral score. Non-viewers were also asked about their nutrition-related behaviors and behavioral intention to compare to viewers. The majority of viewers’ results indicated they were casual viewers. On average, viewers had a slightly higher behavioral score than non-viewers. There was no statistically significant correlation between viewing frequency and viewers’ behavioral scores. Overall, it was uncertain if the brand had meaningful effects on viewers. Recommendations include future studies on the use of branding in social marketing programs and other mass media programs in other states, and further evaluation of The Food Factor brand.

A needs assessment is a useful tool for prioritizing community needs and allocating resources. Prioritizing community needs helps ensure Extension programs are relevant and targeted towards specific audiences. This study prioritized normative needs of urban and rural Utah residents using a needs assessment framework. Convenience data were gathered from 1,043 adult Utah residents, and the raking method was used to weigh the sample by selected population characteristics. Descriptive statistics (frequencies and nonparametric statistics) were used for data analysis. A calculated Point-Score represented the difference between residents’ perceived importance and satisfaction of various community assets. Results showed affordable housing, affordable medical clinics, well-paying jobs, quality public schools, and affordable internet were the top five needs in urban areas. Utah rural residents ranked well-paying jobs, quality public schools, steady jobs, emergency healthcare, and affordable housing as high priority needs in their communities. Utah State University Extension should tailor existing programs to address urban and rural community needs, allocate resources to create new programs aligned to those needs, facilitate collaborations with local organizations, and conduct timely needs assessments to monitor changing community needs.

Extension has recently begun delivering physical activity programs, but delivering evidence-based interventions is a challenge. To increase adoption of evidence-based interventions, a better understanding of agents’ perceptions and needs is necessary. The purpose of this research was to conduct a readiness assessment to identify organizational factors and agent perceptions that speed or impede uptake of evidence-based physical activity programs. Data were gathered from agents through a sequential mixed-methods design informed by the RE-AIM (reach, effectiveness, adoption, implementation, maintenance) framework. A survey assessed current work status, demographic variables, physical activity levels, and time spent on programming tasks. Semi-structured focus group questions included current physical activity programs, integration of physical activity into current programs, and barriers and facilitators of physical activity programming. Agents were willing to adopt physical activity programs into their schedule but experienced barriers. Notably, agents perceived a lack of training and evaluation tools for measuring impact. As for organizational factors, “physical activity” was not in their job descriptions, and integrating physical activity with nutrition programs was perceived as a better fit within the USDA-funded system. Understanding the factors that impede adoption is critical for ensuring physical activity program uptake to influence public health behaviors.

County Extension Directors (CEDs) are Extension agents who serve their local clientele through educational programming, while also serving as liaisons between their state Extension system and their local government and elected officials. Responsibilities within this administrative role include handling and managing personnel issues, fiscal management and oversight, and communicating and maintaining relationships with elected officials. Researchers asked CEDs in Florida and Georgia with less than five years of experience the most important information for a new CED to know within the first month on the job. The constant comparative method of analysis was used to identify recurring themes from the open-ended question of an online-administered survey. Six primary themes emerged: (a) policies, procedures, and MOUs; (b) deadlines and reporting; (c) human resources, personnel management, and fiduciary responsibilities; (d) roles and responsibilities; (e) relationships with elected officials and administrators; and (f) identifying resources. Extension professional development staff should either create or modify existing training programs to include the most important information CEDs need to know within the first month on the job.

Program planning and evaluation activities play a critical role in the quality of Extension programs. The literature consistently identifies program planning and evaluation as core Extension competencies. With an increased focus on accountability in Extension, there is a need to ensure Extension professionals are equipped with the most relevant competencies to show program impact. Guided by a competency model, this study sought to assess priority competencies for inclusion in an Evaluation Capacity Building (ECB) program at Utah State University (USU) Extension. Data were gathered from a sample of Extension professionals at USU Extension (n = 87) and analyzed using descriptive statistics, principal component analysis, paired t-tests, and Cohen’s d. While results indicated a need for professional development in most competency items of program planning and evaluation, the principal component analysis revealed two professional development themes for program planning, and three for program evaluation. Extracted professional development themes were Program Ideas and Schedules, Program Design, Evaluation Plans, Evaluation Data and Results, and Monitoring and Impact. This study recommends the development of professional development themes to organize and prioritize efforts for ECB in Extension. It also highlighted a need to continuously assess professional capacity for accountability in Extension.

Communities across the globe have begun planning for and adapting to climate change. Cooperative Extension Service professionals are in a unique position to use the resources available to them to facilitate climate change adaptation in their communities. Adaptation planning is a local activity that must be context specific. However, general recommendations can be made to help facilitate the planning process. In this study, we conducted a systematic review of research about climate change adaptation in communities to explore ideas that contribute to successful adaptation-planning communication. We identified and reviewed 50 peer-reviewed articles that described various outreach efforts to engage communities in planning for adaptation across a range of contexts and settings. Five themes emerged addressing how to facilitate early stages of the climate change adaptation process: establishing positive initial engagement, incorporating participatory methods, using tools to facilitate understanding, addressing trust and uncertainty, and maximizing limited time. Based on the review and emergent themes, we offer practical recommendations for educators and Cooperative Extension Service professionals as they engage communities in climate change adaptation.

The purpose of this study was to investigate the relationship between satisfaction with supervisor and demographic variables among Ohio State University Extension program assistants. Participants were 149 Extension program assistants who completed the Satisfaction with My Supervisor survey (Scarpello & Vandenberg, 1987) and a demographics survey. Results, based on a five-point Likert scale, showed that participants rated themselves as slightly satisfied with their supervisors (M = 3.88, SD = .94). Participants reported their highest satisfaction with the way their supervisors listen to them, support them in dealing with other managers, and their fairness in appraising job performance. Overall, respondents were dissatisfied with the way their supervisors inform them about work changes, show concern for their career progress, and the frequency with which they were recognized for doing a good job. Satisfaction with supervisor was not related to level of education, marital status, having children under 18 living at home, program area, years of service, gender, or age. Findings suggest that the Ohio State University Extension organization should assess program assistants’ satisfaction with their supervisors and offer leadership professional development for the middle-level managers who serve in supervisory roles.

The purpose of this study was to determine whether Cooperative Extension Service agents and United States Department of Agriculture Natural Resources Conservation Service (NRCS) personnel used a dialogic model of communication in their interactions with cattle producers in the Southwest and Mountain West regarding the topic of climate change. Findings indicated that dialogic communication is being used, with a focus on discussing best management practices, avoiding the term “climate change,” and focusing on local data and weather events. The study suggests that Extension agents and NRCS personnel recognize the need to adapt their communication strategy and tactics to suit the cognitive needs and beliefs of the cattle producers with whom they converse. Additionally, findings suggest that climate change should be described in terms that are observable to cattle producers, such as weather events (drought or flooding), possibly minimizing the need to name such events as climate change.

University faculty and staff regularly participate in academic conferences as part of their professional responsibilities, yet the literature on their value is scarce, especially when examining conferences held jointly by two associations. Research is needed to help association leaders, planning committees, and attendees make informed decisions about conference organization and participation. This paper highlights the benefits and challenges of a jointly held academic conference for participants, association leaders, and organizational liaisons. In June of 2016, two Cooperative Extension associations, the National Association of Community Development Extension Professionals (NACDEP) and the Association of Natural Resource Extension Professionals (ANREP), jointly held a conference in Burlington, VT. Surveys were administered to conference participants, planning committee members, and liaisons at the United States Department of Agriculture National Institute of Food and Agriculture (NIFA) to collect data immediately following the conference and six months later. Using the Community Capitals Framework (CCF) to organize evaluation results, the authors discuss the benefits and challenges of planning, sponsoring, and attending the conference from the perspectives of these different groups. The authors focus on three community capitals: human capital, social capital, and cultural capital. Based on the findings, they offer recommendations for future evaluation of jointly held academic conferences.

Fewer than 25% of individuals in the United States with hypertension have controlled blood pressure (Centers for Disease Control and Prevention, 2021). Hypertension Management Program (HMP) adopted the Health Coaches for Hypertension Control© (HCHC©) curriculum and adapted it for delivery by Extension agents. Eight lessons with intermittent health coaching calls were delivered. Pre/post-participation surveys determined changes in knowledge and self-reported weight, systolic (SBP), and diastolic blood pressure (DBP). The pandemic forced a shift in methodology from in-person to virtual delivery, and results were compared. In both traditional and virtual programs, significant differences were found in weight, knowledge scores, and SBP from pre- to post-participation. Mean reduction in weight for in-person and virtual programs was 1.9 lb (p = 0.0047) and 3.5 lb (p = 0.043) respectively. Knowledge scores increased significantly for in-person (p = 0.000) and virtual program (p = 0.0006) participants. Mean reduction in SBP of 5.5 mmHg (p = 0.0009) and 1.9 (p = 0.0338) was observed in in-person and virtual participants, respectively. DBP significantly decreased by a mean of 8.5 mmHg (p = 0.0421) for virtual HMP participants and approached significance in traditional programs (decrease of 5.5 mmHg, p = 0.0649). Results suggest that participation in HMP, whether in-person or virtual, could help participants reduce their risk of cardiovascular events through blood pressure self-management.

The relationship between a supervisor and his/her employee has a direct effect on the employee’s level of job satisfaction and decision to remain in the organization. Extension agent retention has been shown to increase when a positive relationship and supervisory support exist between an Extension agent and his/her supervisor. Herzberg’s Motivation-Hygiene Theory was used to examine relationships with and impacts of supervisor management on Extension agent job satisfaction. A census of Florida Extension agents were asked to describe their relationships with their County Extension Directors (CED). Significant positive relationships were found between agent job satisfaction and ratings of the hygiene factors of Effective Senior Management and Effective Supervisor. A significant positive relationship was also found between these two hygiene factors. A significant difference was found between effective senior management and the agents’ CEDs gender, with agents with male CEDs reporting higher average levels of satisfaction with Effective Senior Management than agents with female CEDs. Significant differences also existed between agents’ Effective Senior Management satisfaction and years of working relationship between agents and CEDs. Extension supervision and leadership training should be a focus of Extension administration as effective supervision and management have a positive impact on Extension agent job satisfaction.

This outreach research project was designed to provide beneficial insight regarding Hmong-owned small businesses in Minnesota. Specifically, objectives of the study were to (a) investigate characteristics of successful Hmong-owned small businesses, (b) identify unique problems encountered by Hmong entrepreneurs and small business owners, and (c) develop recommendations for Extension educators and program developers. The theoretical framework for understanding Hmong-owned small businesses was built on three interactive components: opportunity structures, group characteristics, and ethnic strategies. In-depth interviews were conducted to collect the data. A snowball sampling method was used. A Hmong community organization located in the Twin Cities Area was used as a sampling frame. A total of three community leaders (one female and two males, age range 29 to 55) and seven business owners (five males and two females, age range 30 to 52) participated in the study. Eleven themes were identified from the data within the theoretical framework. Findings suggest that designing new programs or adapting existing programs to the Hmong community’s needs and interests could be an excellent opportunity for both urban and rural Extension units to ensure that Hmong migrators build a stable community with their own needed ethnic small businesses.

This study examined Extension professionals’ perspectives on how to optimize the chances that farmers will adopt climate adaptation strategies designed to minimize risks associated with climate variability and climate change. In-depth interviews were conducted with Extension professionals in four southeastern states (Alabama, Florida, Georgia, and South Carolina). Responses were coded and analyzed, resulting in three recommendations. First, focus on profitability and issues of immediate concern to farmers. Second, use engaging delivery methods, especially field trials conducted under realistic conditions. Third, build trust with farmers, primarily by focusing on research-based information. This study has practical implications for how Extension professionals should approach the work of addressing climate issues in agriculture.

Cooperative Extension is at a crossroads and has increasing opportunities to articulate its existing role and future growth in impacting the health and wellness of the individuals and communities it serves. This is important because the health outcomes in the U.S. are poorer than any other developed nation, health expenditures are high, challenges with navigating the health system are immense, and opportunities to intervene and remove barriers to improving the nation’s health and wellness abound. This article provides suggestions as a follow-up to the reports featured in this special issue of the Journal of Human Sciences and Extension from the five Action Teams of the Extension Committee on Organization and Policy’s (ECOP) Health Implementation Team. The authors present the idea that, to achieve greater impact in health and wellness, Cooperative Extension must also consider its role as translators of our history and how that history is relevant to health-related work, how we can engage with other health-related organizations, by embracing a partner perspective, and by submitting Extension’s efforts to the review of other disciplines.

This article describes the progression of the Health Insurance Literacy (HIL) Action Team’s efforts from the initial charge by the Extension Committee on Organization and Policy (ECOP) of identifying priorities for Cooperative Extension health programming to developing and testing a national mobile messaging campaign designed to change health insurance knowledge, confidence, and behaviors of millennials. It highlights relevant empirical literature, summarizes the results of a national pulse online survey administered to Extension professionals and how they were applied to this project, reviews the Design Thinking and concept mapping process, and describes the development and testing of mobile messages. Anticipated outcomes of the mobile messaging campaign are discussed. Sources of data are the national pulse online survey along with insights gleaned from Extension professionals who participated in workshops, an eXtension Design-a-thon, and responses to a survey of millennials about experiences using health insurance, social media, and texting. This effort contributes to advancing Extension’s capacity to deliver programming related to health insurance education in innovative and effective ways.

Health literacy is often defined as the degree to which an individual has the capacity to obtain, communicate, process and understand basic health information and services to make appropriate health decisions. Research shows that 30 million Americans have Below Basic health literacy skills. People with low health literacy skills contribute to higher utilization of health care services. This equates to an excess of $230 billion a year in health care costs linked to low literacy in the United States. The primary responsibility for improving health literacy lies with public health professionals and the health care and public health systems. However, studies find that interventions using principles of health literacy, applied in community-based settings, can result in improved outcomes at the population level. In this article, the Health Literacy Action Team members consider the role of Extension in this important area, and suggest practices in incorporating health literacy into existing Extension programs and educational materials, and future resources for Extension and community partners.

A Health in All Policies approach engages cross-sector stakeholders to collaboratively improve systems that drive population health. We, the members of the Extension Committee on Organization and Policy (ECOP)’s Health in All Policies Action Team, propose that adopting a Health in All Policies approach within the national Cooperative Extension System will better prepare us to contribute meaningfully to improving the nation’s health. We first explain the Health in All Policies approach and argue for why and how it is relevant for Extension. We then present insights gathered from Extension Family and Consumer Sciences program leaders and state specialists to assess whether national and state leadership are poised to adopt a Health in All Policies approach within their affiliated programs. Although participant leaders saw the value of the approach in contributing to population health improvement, they generally saw the Extension system as having lower levels of readiness to adopt such an approach. Six themes emerged as ways to increase Extension’s engagement in Health in All Policies: a paradigm shift within Extension, professional development of competencies, transformational leaders and leadership support, continued and new partnerships, information access for all levels and disciplines of Extension.

Cooperative Extension's National Framework for Health and Wellness identified Positive Youth Development for Health (PYDH) outcomes at the individual (education) and community (policy, system, and environment) change levels, calling on Extension professionals to integrate public health principles into youth development programs. However, Extension professionals may not be equipped to effectively incorporate these principles and related strategies in the youth development context. An assessment of Extension professionals’ readiness to integrate public health approaches, such as community-level change strategies, with youth program efforts suggests these professionals may lack knowledge of practical steps for including policy, system, and environment change methodology into their daily work. Recommendations framed by the transtheoretical model (TTM) to guide Extension in advancing readiness among Extension educators at the organizational level have been developed. However, context-specific examples that illustrate such approaches and show how they fit within youth development programs are lacking. This article provides concrete case examples from the Extension system illustrating readiness levels at each TTM stage. Associated recommendations and implications for supporting youth development programs to effectively engage in influencing multilevel change strategies are also provided.

This article describes the health and wellness journey of Cooperative Extension from a task force to action teams. It provides background on (a) Extension health and wellness programming, (b) establishment of the Extension Committee on Organization and Policy (ECOP) Health and Wellness Task Force, (c) acceptance of the Task Force Report, and (d) appointment of the ECOP Action Teams. The article explains the opportunity to align an Extension system around a health framework, as well as actions and vision for the new Culture of Health partnership with the Robert Wood Johnson Foundation. The article draws on articles published in the Journal of Extension, the 2014 ECOP Task Force Report, and documents about the Cooperative Extension–Robert Wood Johnson Foundation partnership. Authors supply first-hand observations and comments based on their roles in developing the Extension focus on health and wellness from concept to action. The article challenges Extension personnel and partners to advance programming to improve health and wellness of individual youth and adults; families; organizations, including Extension; and communities. Theoretical frameworks to use in programming; ideas for partnership development; and implications for research, education, and policy are included.

Chronic diseases are strongly associated with premature death and increased health care costs. Nearly half of American adults report they have one or more chronic health conditions. Cooperative Extension is calling for refocus to refine and align with broader efforts to promote public health by supporting the prevention and management of chronic disease. The success of this refocus is dependent on a shared vision between funding agencies, stakeholders, and Extension. As part of developing this shared vision, the Chronic Disease Health Implementation Team surveyed 152 Extension administrators, faculty, and Extension Agents/Educators to determine their perception of the role of Extension in chronic disease prevention and management in the next century. Respondents answered the open-ended question, “What role should Cooperative Extension have in working to reduce chronic diseases in America for the next 10, 25, and 100 years?" Analysis with grounded theory identified three themes. The respondents perceived the role of Extension professionals as educators and collaborators in chronic disease prevention and management who focus on influencing individuals and environments. As educators, Extension should deliver evidence-based programs to communicate, inform, facilitate, and teach. As collaborators, Extension should facilitate and nurture partnerships to effect changes in chronic disease prevention and management.

Nationally, researchers and practitioners from all disciplines have been tasked with fully collaborating to reverse overall decline in health. One overarching goal of the Healthy People 2020 initiative is to attain high-quality, longer lives free of preventable disease, disability, injury, and death (U.S. Department of Health and Human Services, Office of Disease Prevention and Health Promotion, 2017). Since Cooperative Extension System (CES) programs engage citizens in every county in the U.S., the objectives of the Chronic Disease Prevention and Management (CDPM) Action Team were to identify (1) existing curricula, projects and programs currently implemented and (2) perceived barriers to health-related programming. The team constructed an environmental scan to capture the scope of health and wellness programming from Extension administrators, faculty, and agents/educators engaged in CDPM related programs and partnerships. Information from 152 respondents was reported for 69 programs from 17 states, representing all CES regions. Programs represented a wide range of topics, including diet/nutrition, physical activity, housing, and gardening, delivered in conjunction with a variety of community partners. Barriers to health-related programming primarily included lack of organizational support, time, training and knowledge, funding, and perceptions of priorities. The data provided a snapshot of current CES health-related programming and challenges of a comprehensive coordinated pathway to long, healthy lives.

Utilizing teachers as extenders may maximize the reach of Extension nutrition education programs; however, there is a need to identify effective professional development (PD) strategies to ensure quality implementation. Lesson study is a PD model that demonstrated improvements in school teachers’ self-efficacy and knowledge in various disciplines. In this study, fourth-grade teachers at two schools delivered nutrition education in their classrooms. Lesson study was examined to improve self-efficacy, content knowledge, and use of inquiry-based teaching strategies. While teachers at one school followed the lesson study model, teachers at the other school did not. Teachers reported time, resources, and funding were barriers to using lesson study and implementing the curriculum. Teachers who reported teaching nutrition previously declined in self-efficacy and knowledge. It is possible that they underestimated what would be required to teach this curriculum, resulting in a higher pre-test rating of self-efficacy compared to ratings after teaching the curriculum. This shift may have affected their motivation and willingness to participate fully in the lesson study process. Increasing teacher access to content experts during PD may improve teacher selfefficacy. Providing additional support and materials may increase the likelihood that teachers participate as extenders of Extension nutrition education programs.

Consumer behavior is a complex phenomenon encompassing internal, external, and situational factors. This study examined perceptions of market consumers about fruits and vegetables in Trinidad and Tobago in terms of produce origin, growing method, and willingness to pay. A stratified purposive sample of consumers at 14 unique market locations was surveyed to measure the three constructs and demographics. Descriptive statistics, correlational analysis, a ttest, and one-way analysis of variance were used to analyze the data. Findings revealed consumers have positive perceptions of locally grown produce and produce grown without chemicals. Findings also revealed a slight willingness to pay more for such characteristics. There were small to moderate correlations among the three constructs. Male and female perceptions of locally grown produce were significantly different, but no differences were found based on age. Extension educators working with producers who sell directly to consumers can utilize results from this study in working with clientele to tailor marketing and production strategies. Further research into social norms and perceived behavior control is recommended to better understand consumer behavior and help Extension better prepare stakeholders for success in the market places.

The relationship between a supervisor and employee has a direct effect on the employee’s job satisfaction, work productivity, and efficiency. Understanding the interactions between Extension agents and County Extension Directors is critical to maintaining positive relationships and providing adequate support to Extension supervisors through professional development and training opportunities. This article examined the dyadic relationships between Extension agents and County Extension Directors in Florida. The majority of Florida Extension agents have high-quality relationship with their County Extension Directors. In addition, over half of relationships of five years or less are in the partner phase, suggesting new employees of the Florida Cooperative Extension Service progress through the leadership making process in a relatively short amount of time. UF/IFAS Extension Administration should provide increased leadership training for County Extension Directors to ensure all dyads progress through the leadership-making process to the partner phase, such as relationship building, and management and supervisory training.

The goal of the Food website was to develop Internet-based content that was relevant and reached the general public and multiplier groups, such as educators, health professionals, and media outlets. The purpose of this paper was to examine whether a multi-modal approach to information delivery through increases in and changes to content, electronic mailing list creation, and social media posting impacted user access, traffic channels, and referrals from 2010 to 2014. When comparing 2010-2011 versus 2013-2014, there was a 150% increase in total pageviews, 197% increase in unique pageviews, and a 39% increase in average time spent on a page. Since 2010, the website had over 5.2 million total pageviews, 3.1 million sessions, and 2.6 million users. In 2014, top social media referrals included Pinterest, Facebook, LinkedIn, and Twitter. Age of visitors ranged from 18 to 65+, with 45% being 18-34 years old. Approximately 70% were female. Visitors came from 229 countries/territories and 18,237 different cities. The website connects Nebraska and the world to the exciting food research and information generated at the University of Nebraska-Lincoln and is playing an increasingly important role in shaping the future of food in the local and global community.

This study examined the perspectives of Extension and research faculty regarding integration of Extension and research (E-R) activities. Faculty with 50% or greater appointments in Extension or research at a Land-Grant University in the northeastern United States were identified as subjects for the study (N = 59). Study objectives were to determine the current status of E-R integration efforts, understanding of Extension and research faculty roles, barriers to E-R integration, and strategies for strengthening E-R integration activities. An instrument was developed by the researchers and data were collected using SurveyMonkey. Descriptive statistics were used to summarize data. Findings indicated that 1) both faculty groups strongly agreed that joint appointments are necessary for effective E-R integration; 2) Extension faculty viewed their role as the face of the university in that they are the link between campus and community; 3) barriers to E-R integration included lack of equal status in terms of research taking precedence over Extension, limited funding, and lack of recognition for Extension work; and 4) strategies suggested by both faculty groups included hiring more faculty with split appointments in Extension and research, increasing interdisciplinary research, enhancing funding for integration efforts, and providing graduate assistantships that involve E-R integration activities.

For over 100 years, Cooperative Extension in the United States has used a consistently articulated program development model including program planning, design and implementation, and evaluation that involves stakeholders in the process. This issue of the Journal of Human Sciences and Extension examines the history and evolution of the program development model for successful Extension work and adaptations to that model that have emerged due to the changing educational context. This issue provides information on how elements of the model have changed over the last 100 years; delves into contemporary issues and challenges; and provides important analysis, implications, lessons learned, and applications for current and future success of Extension programs. In this article, we provide a definition of a program, the rationale for using a program development model in Extension work, the Extension Program Development Model, other program development models used by Extension professionals, and the changing context surrounding Extension work that impacts the Program Development Model.