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Circular economy (CE) describes a concept that aims at saving resources by minimizing the use of material and energy over the entire life‐cycle of products, including production and repair, as well as reuse and recycling. CE innovations help to realize the goals of sustainable development by targeting environmental, economic, and social dimensions of sustainability. This paper looks at the economic and social dimensions by investigating whether firms with CE innovations perform better or worse in terms of sales growth and employment. Our econometric analysis uses data from two waves of the German part of the Community Innovation Survey. Quantile regressions show that CE innovations are positively linked to turnover and employment growth. While there is no statistically significant impact on labor productivity, at the same time, firms with CE innovations show a significantly better financial standing. [ABSTRACT FROM AUTHOR]