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Purpose: Intellectual capital (IC) has been shown to play a crucial role in promoting competitive success among cooperatives as well as in other types of organizations. However, cooperatives are rarely included in this line of research. This paper aims to analyze how IC in agrifood cooperatives influences their prominence by fostering responsible research and innovation (RRI), reputation and performance. Design/methodology/approach: A theoretical model was developed based on a literature review, and a quantitative study was conducted, including a representative sample of the current most prominent Spanish agrifood cooperatives. Structural equation modeling (SEM) was used to examine the validity of constructs, path relationships and recent advances in the predictive model assessment. Findings: This study's findings show the specific role of human capital (HC) for enhancing social and structural capital in cooperatives. It was concluded that there is a need to revise and reconsider the role-played by IC in the cooperative movement. Research limitations/implications: The main practical contribution is to offer a specific vision of IC for agrifood cooperatives in order to maximize their market prominence. Since the study was conducted in Spain and based on a cross-sectional research approach, even though the new methodological tool partial least squares (PLS) predict was used, the authors cannot affirm whether IC will have the long-term expected effects as assumed in this research and in all contexts of the agrifood industry. Originality/value: This is the first empirical study that has examined IC in agrifood cooperatives in Spain, with attention focused on the role of HC as a predictor of market success. [ABSTRACT FROM AUTHOR]