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The article discusses the cost of consumer credit. Due to consumers' unfamiliarity with credit finance structures, there is a significant amount of confusion and misinformation regarding installment charges. An analysis of finance charges is presented. The critical terms, which determine how charges are calculated are 'constant ratio,' 'actuarial yield,' and 'direct ratio.' A common misconception is that bank charges are lower than finance company charges; they are nearly identical. Both those extending the lines of credit and the consumers using the credit are not adequately informed of their costs.

The article reports on the growing popularity and dangers of consumer credit, specifically lower income families which become indebted. The business of the family has seen the growth of credit unions, personal loan departments in banks, and personal finance companies.The author states that selling on credit became a result of rising levels of production. The troubles of debt are described. Potential solutions include increased consumer education and improved regulation of the process by which credit is extended.

The article discusses the operating features of U.S. consumer finance companies in the 1950's. Consumer finance companies are lending institutions engaged in money retailing and budget counseling services. Their operating costs and rates of charge have been the highest all of major consumer borrowing agencies. They are just second to commercial banks as the most important source of consumer installment loans. Consumer finance companies are specialized, mass finance agencies differing with regard to risk assumed or capital accepted.

Two abstracts are presented for articles pertaining to the governmental and regulatory aspects of marketing. The first is "Credit Legislation and the Proposed Uniform Consumer Credit Code," by Ira M. Millstein. The second is "Economic Report on Installment Credit and Retail Sales Practices of District of Columbia Retailers," by the United States Federal Trade Commission.