Author: "Armstrong, Gary" / Journal: journal of marketing - Searchworks@Jio Institute Digital Library Search Results

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Your search keyword '"Armstrong, Gary"' showing total 6 results

Start Over Author "Armstrong, Gary" Journal journal of marketing

6 results on '"Armstrong, Gary"'

1. Identifying Buyers of a Major Automotive Innovation

Author: Feldman, Laurence P. and Armstrong, Gary M.
Published: 1975
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2. Comments on the Hamelman-Mazze Model for Product Abandonment Decisions

Author: Armstrong, Gary M.
Published: 1973
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3. A Reply to Peat, Gentry, and Brown

Author: Feldman, Laurence P. and Armstrong, Gary M.
Published: 1975
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4. Marketing

Author: Armstrong, Gary M., primary and Heskett, James L., additional
Published: 1977
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5. Book Review: Marketing

Author: Armstrong, Gary M., primary
Published: 1977
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6. Marketing James L. Heskett

Author: Armstrong, Gary M.
Published: 1977
Full Text: View/download PDF

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