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Your search keyword '"Armstrong, Robert W."' showing total 3 results
Start Over Author "Armstrong, Robert W." Journal journal of marketing for higher education
3 results on '"Armstrong, Robert W."'

1. A Case Study of the MBA Market in Western Australia.

Author

Everett, James E. and Armstrong, Robert W.

Abstract

The Western Australia market for master's-level business administration education (MBA) is examined, particularly relating to the University of Western Australia. An overview of current Australian MBA market conditions is given; and the history, competitive environment, structure, admission policy, tuition, and student financial aid of the university's MBA program are discussed. (Author/MSE)

Published
1993

2. Segmenting the MBA Market: An Australian Strategy.

Author

Everett, James E. and Armstrong, Robert W.

Abstract

A University of Western Australia market segmentation study for the masters program in business administration examined the relationship between Graduate Management Admission Test scores, work experience, faculty of undergraduate degree, gender, and academic success in the program. Implications of the results for establishing admission criteria are discussed. (MSE)

Published
1990

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