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This article explores the way in which the First World War continued to speak to (West) German culture in the wake of the Second World War. It takes issue with the commonly held view that the Great War is a "long forgotten war" eclipsed by an even greater conflict. The notion of the "forgotten war" is best understood as a cultural representation in its own right, often used for political ends. Building on recent theoretical literature on cultural oblivion, this article charts the trajectory of remembrance and "forgetting" from the end of the Second World War to the centenary of the First World War. Focusing on the once powerful war myth of Langemarck, it examines the agency of war veterans, the war graves association, local administrators, public intellectuals, and grassroots activists to show that important memory traces of the Great War remained after 1945. Increasingly, though, Germans tended to approach war in a different register, one that was cerebral rather than emotional. The demise of the generation of veterans of the Great War triggered not an era of oblivion, but instead the most intense period of (critical) engagement with the First World War. This meant that the mode and mood of war commemoration changed permanently during the 1980s. A new, highly localized memory of the First World War became divorced from the traditional topography of remembrance that had centered on the Western Front. Now the emphasis was placed on confronting the past and on the lessons to be learned from it. [ABSTRACT FROM AUTHOR]