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This study examines attitudes to tourism and climate change among residents of Hong Kong and evaluates their willingness to voluntarily modify travel behaviours to reduce environmental impacts. Previous studies on environmental behavioural change identified a significant gap between awareness and action, with some studies even suggesting that the most aware individuals are unlikely to change their behaviours. Similar findings were noted in this study. Cluster analysis identified four cohorts of tourists, ranging from the regular international tourist to the least travel active. The regular international tourist group was most aware of global warming and climate change, but least willing to alter its travel behaviour. By contrast, less travel active tourists seem most willing to travel less. The paper concludes that government intervention may be required to create meaningful behavioural change in travel patterns. [ABSTRACT FROM AUTHOR]

This study evaluated the awareness of, attitudes toward and opinions about the ability of travel agencies in Hong Kong to help address tourism's contribution to greenhouse gas emissions. The retail travel agent sector is a major player in the tourism distribution system, accounting for about 25% of travel activity, and is the primary distributor of package tours. In-depth interviews were conducted with senior managers and owners/operators of a sample of travel agencies in Hong Kong, followed by a survey of 485 front line staff. The study revealed senior managers adopted a range of neutralisation techniques to abrogate themselves from any personal or corporate responsibility in this issue. Front line staff were largely unaware and ill-informed, and mainly see their role as simply pushing products. Cluster analysis revealed five groups with diverse views: Cluster 1, the “Deeply concerned” group (11%); Cluster 2, the “Deep knowledge” group (6%); Cluster 3, the “Moderate knowledge and awareness” group (18%); Cluster 4, the “Concerned but unaware” group (31%); and Cluster 5, the “Neither concerned nor aware” group (34%). The combination of lack of leadership among managers and ignorance among front line staff means that neither feels responsible for, nor able to, address this issue. [ABSTRACT FROM PUBLISHER]